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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics
Evaluation	17%	- Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity - Analyze business requirements and recommend solutions
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Lead Management	14%	- Configure lead routing and handoff processes - Design lead generation strategies - Implement scoring and grading models
Email Marketing	10%	- Ensure deliverability and compliance - Optimize email content and performance - Apply email marketing standards and best practices
Account Configuration	16%	- Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q138-Q143):

NEW QUESTION # 138
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A. Trigger, listen and check
B. Trigger, action and rule
C. Trigger, activity and rule
D. Trigger, activity and check

Answer: B

NEW QUESTION # 139
What is possible with a trigger in engagement program? [Choose two answers]

A. Specific email link click
B. Email link click
C. File open
D. Form handler error

Answer: C

NEW QUESTION # 140
LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A. Create a completion action to assign to a lead queue when a high-value form is submitted.
B. Create an automation rule to assign to a lead queue when the qualification criteria is met.
C. Create a completion action to assign to a group when the prospect reaches a score of 100.
D. Create an automation rule to assign to a group when the qualification criteria is met.

Answer: D

NEW QUESTION # 141
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

A. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
C. CNAME > Email Authentication > Email templates > Lists > Engagement program
D. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

Answer: C

NEW QUESTION # 142
LenoxSoft has an event coming up and wants to have a landing page to collect registrations. They want to create the page using a drag-and-drop experience and don't want to use any HTML or CSS.
How should a consultant recommend setting this up?

A. Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.
B. Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.
C. Create both a landing page and form using the enhanced landing page experience.
D. Create a custom layout template in Marketing Cloud Account Engagement that contains form elements.
Create a landing page using that template.

Answer: A

NEW QUESTION # 143
......

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