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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 3	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 4	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 5	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q227-Q232):

NEW QUESTION # 227
Which one is Marketing Cloud Account Engagement Event Connector

A. EventMe
B. Eventor
C. TheEvents
D. Eventbrite

Answer: D

NEW QUESTION # 228
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Marketing Cloud Account Engagement Business Units
B. Einstein Behavior Scoring
C. Einstein Lead Score
D. Einstein Campaign Insights

Answer: D

Explanation:
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm & type=5

NEW QUESTION # 229
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria:
Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
B. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 - Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

Answer: C

NEW QUESTION # 230
Select available Webinar Connectors

A. ReadyTalk
B. Demio
C. WebinarJam
D. Webex
E. ClickMeeting
F. GoToWebinar

Answer: A,D,F

NEW QUESTION # 231
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
B. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
C. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
D. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

Answer: B

NEW QUESTION # 232
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