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| Section | Objectives |
|---|
| Topic 1: Maintenance and Best Practices | - System Optimization
- 1. Integration best practices
- 2. Data hygiene and governance
|
| Topic 2: Prospect Management | - Data Model and Segmentation
- 1. Prospects, lists, and tags
- 2. Dynamic and static lists
- Lead Lifecycle Management
- 1. Lifecycle stages and assignment rules
- 2. Scoring and grading
|
| Topic 3: Account Engagement Administration | - Configuration and Setup
- 1. Connector setup with Salesforce CRM
- 2. Business Unit setup and hierarchy
- 3. User roles and permissions
|
| Topic 4: Reporting and Analytics | - Performance Measurement
- 1. ROI and attribution reporting
- 2. Campaign reporting
|
| Topic 5: Email Marketing | - Email Creation and Delivery
- 1. Deliverability and compliance
- 2. Email templates and content creation
|
| Topic 6: Marketing Automation | - Engagement Programs
- 1. Engagement Studio program design
- 2. Automation rules and triggers
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q68-Q73):
NEW QUESTION # 68
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Set up a form handler
- B. Maintain the current form
- C. Use another third-party form
- D. Replace with a Marketing Cloud Account Engagement form
Answer: D
NEW QUESTION # 69
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft uses location based scoring categories .
- B. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
- C. LenoxSoft must add prospect to a dynamic list
- D. LenoxSoft added location based criteria
Answer: B
NEW QUESTION # 70
With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?
- A. HTML Open Rate
- B. Click Through rate
- C. Email Complain Rate
- D. Spam complaints.
Answer: B
NEW QUESTION # 71
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a form with a Completion Action to send a pricing sheet.
- B. Create a special campaign to track pricing page views.
- C. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
- D. Create a Dynamic List based on page view to segment automatically
Answer: C
NEW QUESTION # 72
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score
- A. CBDA
- B. ABDC
- C. CDAB
- D. CDBA
Answer: D
NEW QUESTION # 73
......
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