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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Maintenance and Best Practices- System Optimization
  • 1. Integration best practices
    • 2. Data hygiene and governance
      Topic 2: Prospect Management- Data Model and Segmentation
      • 1. Prospects, lists, and tags
        • 2. Dynamic and static lists
          - Lead Lifecycle Management
          • 1. Lifecycle stages and assignment rules
            • 2. Scoring and grading
              Topic 3: Account Engagement Administration- Configuration and Setup
              • 1. Connector setup with Salesforce CRM
                • 2. Business Unit setup and hierarchy
                  • 3. User roles and permissions
                    Topic 4: Reporting and Analytics- Performance Measurement
                    • 1. ROI and attribution reporting
                      • 2. Campaign reporting
                        Topic 5: Email Marketing- Email Creation and Delivery
                        • 1. Deliverability and compliance
                          • 2. Email templates and content creation
                            Topic 6: Marketing Automation- Engagement Programs
                            • 1. Engagement Studio program design
                              • 2. Automation rules and triggers

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                                Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q68-Q73):

                                NEW QUESTION # 68
                                LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
                                * Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
                                * Segment prospects based on form views and submissions.
                                Which lead generation strategy would answer both pre-requisites?

                                Answer: D


                                NEW QUESTION # 69
                                LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

                                Answer: B


                                NEW QUESTION # 70
                                With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

                                Answer: B


                                NEW QUESTION # 71
                                Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

                                Answer: C


                                NEW QUESTION # 72
                                Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
                                A) Low Grade | Low Score
                                B) High Grade | Low Score
                                C) High Grade | High Score
                                D) Low Grade | High Score

                                Answer: D


                                NEW QUESTION # 73
                                ......

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