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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to create and send emails
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Describe how to use form handlers - Explain how to create and publish landing pages
Administration	11%	- Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q183-Q188):

NEW QUESTION # 183
Is it possible to split Dynamic Lists into more than two Static Lists?

A. True
B. False

Answer: A

NEW QUESTION # 184
Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities

A. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
B. All
C. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
D. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units

Answer: C

NEW QUESTION # 185
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]

A. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
B. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
C. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
D. You can only create 50 custom fields in Marketing Cloud Account Engagement.

Answer: A

NEW QUESTION # 186
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 4 hours
B. 10 minutes
C. 1 hour
D. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce

Answer: A

NEW QUESTION # 187
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form

Answer: C

NEW QUESTION # 188
......

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