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| Section | Objectives |
|---|---|
| Topic 1: Discovery | - Identify relevant non-functional requirements - Understand how third-party systems integrate with Media Cloud - Map use cases to Salesforce Media Cloud components - Outline system flows based on existing business environment - Assess business and technical requirements for Media Cloud applications - Determine the technical scope for a statement of work (SOW) |
| Topic 2: Design | - Create solution flows using ASM capabilities - Determine deployment strategies within a CI/CD environment - Assess reporting needs - Set up sharing and permission sets - Recommend product model and pricing strategies - Apply best practices in solution architecture - Identify integration points - Align designs with the Media Cloud data model |
| Topic 3: Implement | - Plan data migration with understanding of the data model - Support CI/CD deployment processes - Select appropriate integration approaches for media-specific contexts - Ensure performance outcomes align with defined KPIs and non-functional expectations - Apply security settings to control data access |
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NEW QUESTION # 13
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud supports Geo Targeting as part of its standard digital ad targeting capabilities, allowing advertisers to specify geographic locations for their ads. Content Targeting, Day/Time Targeting, and User's OS Targeting are generally managed by the Ad Server or external DSP platforms, not Media Cloud out-of-the-box.
Reference:
Media Cloud Digital Ad Targeting Features
Salesforce Media Cloud Product Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_targeting.htm&type=5
NEW QUESTION # 14
Which two solutions should a Consultant recommend to a client who wants to integrate with an ad server other than Google Ad Manager (GAM) to create an ad campaign?
Choose 2 answers
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Media Cloud provides out-of-the-box integration only with Google Ad Manager. For other ad servers, a custom integration is required either via a custom Integration Procedure or Apex code to handle API interactions and data flows. The Marketing Cloud Intelligence connector focuses on analytics, not ad server integration.
Reference:
Media Cloud ASM Integration Overview
Salesforce Custom Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_custom_adserver_integration.htm&type=5
NEW QUESTION # 15
Which two actions take place, when an insertion order is created and submitted in Media Cloud Advertising Sales Management (ASM)?
Choose 2 answers
Answer: A,D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Upon insertion order submission, Media Cloud triggers an order flow that initiates asset creation and billing processes. Additionally, the order is handed over to Industries Order Management for orchestration across external systems such as ad servers and billing platforms. B2B Commerce is not involved in ad order fulfillment.
Reference:
Media Cloud Order Management Process
https://help.salesforce.com/s/articleView?id=sf.media_cloud_order_management.htm&type=5
NEW QUESTION # 16
An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.
To which persona should the user be mapped?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Media Planner persona is responsible for creating media plans based on RFPs, analyzing past campaign data, and proposing strategic media buys. Yield Managers focus more on inventory optimization, Designers on creative development, and Ad Ops on campaign execution.
Reference:
Media Cloud Persona Mapping Guide
https://help.salesforce.com/s/articleView?id=sf.media_cloud_personas.htm&type=5
NEW QUESTION # 17
A customer has a requirement to allow the Operations team to edit Quote records in order to perform 'Create and Submit Order' action only when the corresponding opportunity has reached a specific status called 'Closed Won'. Sales users will remain as the record owners of Quotes and Orders for reporting purposes. The organization wide default setting for Quote and Order object is private.
How should a Consultant solve this requirement with minimal customization?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Since the OWD for Quote and Order is private, sharing must be explicitly granted for the Operations team to edit records when Opportunity status is 'Closed Won'. Criteria-based sharing rules are the preferred low-maintenance Salesforce declarative approach for this scenario, sharing records based on field values without custom code. Manual sharing is less scalable, role hierarchy changes may affect ownership and reporting, and Apex sharing is a heavier customization.
Reference:
Salesforce Sharing Rules Documentation
Media Cloud ASM Security and Sharing Best Practices
https://help.salesforce.com/s/articleView?id=sf.sharing_rules.htm&type=5
NEW QUESTION # 18
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