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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Social Studio
Integrating and Optimizing Marketing Campaigns Across Channels		- API integrations - Campaign automation - Data synchronization
Einstein for Marketing Cloud	22.5%
Aligning Cross-Channel Marketing with Business Objectives		- Change management - Stakeholder management - Goal setting
Mobile (SMS/Push)
Triggers
Measuring and Reporting on Cross-Channel Marketing Performance		- KPI selection - Data visualization - Dashboarding
Ad Studio
Leveraging Customer Data and Analytics for Personalization		- Predictive modeling - Segmentation - Data management
Cross-Channel Marketing Strategies and Tactics		- Channel selection - Campaign planning - Multi-touch attribution
Journey Orchestration
Distributed Marketing
Interaction Studio

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q75-Q80):

NEW QUESTION # 75
How can Distributed Marketing messages be configured to use approval workflows?

A. A customer support case needs to be opened to enable the functionality.
B. All DM sends need to enable the''workflow active' settingwithin the message template.
C. Therearecurrently no approval workflows available.
D. It uses the standard Salesforce Approval Process feature to route content through manual approvals.

Answer: D

NEW QUESTION # 76
Where would you add a topic profile

A. Social studio automate
B. Workspace settings
C. Admin settings
D. Social studio engage

Answer: C

NEW QUESTION # 77
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. The message is already scheduled/active
B. Some automation activity is using the inbox message
C. The message has already been sent. (once started to send cannot mark as inactive)

Answer: C

NEW QUESTION # 78
What is prerequisite for email/web recommendations: select 2

A. collect tracking code
B. catalog

Answer: A,B

Explanation:
Understanding Email/Web Recommendations:
* Purpose:Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
* A. Collect Tracking Code:This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
* B. Catalog:A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
* Data-Driven Recommendations:Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
* Personalization:Without these data sources, recommendations would be generic and not personalized to individual customers.

NEW QUESTION # 79
Can Social Studio's Sentiment Model be customized? 01m 05s

A. No, this is a managed service provided by only by Salesforce.
B. Yes, customization options are available in Admin
C. Yes, after you have loaded your Twitter certification number.
D. No, the sentiment is driven by Einstein calculations.

Answer: D

NEW QUESTION # 80
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