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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Administration	11%	- Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings
Email Marketing	20%	- Explain how to analyze email performance metrics - Explain how to create and send emails - Describe how to manage email templates - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Explain how visitors are converted into prospects - Describe how prospects are tracked and identified
Engagement Studio	17%	- Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Explain how to design and build Engagement Studio programs
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages
Lead Management	24%	- Describe how to set up and manage assignment rules - Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q85-Q90):

NEW QUESTION # 85
When you go to View HTML code section at selected Form record you can only see the iframe tag

A. True
B. False

Answer: A

NEW QUESTION # 86
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today. What combination of automation tools should LenoxSoft use to achieve this?

A. Automation rule and completion action
B. Completion action and dynamic list
C. Dynamic list and automation rule
D. Segmentation rule and completion action

Answer: A

NEW QUESTION # 87
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
B. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
C. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
D. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign

Answer: C

NEW QUESTION # 88
LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
B. Increase the wait time on the Email send action steps.
C. Set the Engagement Studio program to repeat every 10 days.
D. Automatically remove prospects from the program when an email reply trigger is met.

Answer: A

NEW QUESTION # 89
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the FBS registration ID
B. A green check mark next to the domain key policy
C. A green check mark next to the Salesforce Connected user
D. A green check mark next to the domain SPF record

Answer: B,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0

NEW QUESTION # 90
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