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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 18% | - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement - Apply template and content block strategies - Create and optimize email content - Configure AMPscript for dynamic content |
| Topic 2: Automation and Data Management | 14% | - Build and manage automation workflows - Implement SQL activities for data processing - Utilize automation studio effectively - Configure imports and exports - Manage contact data and data hygiene |
| Topic 3: Customer Journey Design | 18% | - Build decision trees and branching logic - Implement triggered and real-time journeys - Utilize Journey Builder features and best practices - Apply personalization and dynamic content - Map customer journeys across channels |
| Topic 4: Reporting and Analytics | 14% | - Analyze campaign performance - Provide actionable insights and recommendations - Configure and interpret standard reports - Track engagement and conversion metrics - Build custom reports and dashboards |
| Topic 5: Discovery and Design | 18% | - Document current state and desired future state - Gather requirements and understand business objectives - Identify integration points and data flows - Analyze customer data and segmentation needs - Define success metrics and KPIs |
| Topic 6: Marketing Cloud Configuration | 18% | - Configure lists and populations - Set up users, roles, and permissions - Manage sender profiles and deliverability settings - Implement data management and data extensions - Configure account settings and business units |
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NEW QUESTION # 39
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'
Answer: D
NEW QUESTION # 40
what storage model should be used if a subscriber has more than one value for an attribute?
Answer: C
NEW QUESTION # 41
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
Answer: B
Explanation:
Explanation
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder_audience.htm&type=5
NEW QUESTION # 42
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'
Answer: B
Explanation:
Explanation
To automate exclusion of identified email addresses from all future sends that use specific sender profiles, Northern Trail Outfitters should use an auto-suppression list. An auto-suppression list is a tool that allows marketers to exclude subscribers from email sends based on their email address and sender profile. The email addresses can be added to the auto-suppression list using a SQL query or an import activity. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_create_an_auto_suppression_list.htm&type=5
NEW QUESTION # 43
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
Answer: A,C
NEW QUESTION # 44
......
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