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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels
Topic 2: Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies - Implement advanced segmentation strategies
Topic 3: Analytics and Reporting	15%	- Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
Topic 4: Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities
Topic 5: Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Design mobile customer journeys - Implement mobile opt-in management - Apply compliance and regulatory requirements
Topic 6: Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q88-Q93):

NEW QUESTION # 88
What is prerequisite for email/web recommendations: select 2

A. collect tracking code
B. catalog

Answer: A,B

Explanation:
Understanding Email/Web Recommendations:
* Purpose:Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
Prerequisites:
* A. Collect Tracking Code:This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
* B. Catalog:A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
Why A and B Are Essential:
* Data-Driven Recommendations:Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
* Personalization:Without these data sources, recommendations would be generic and not personalized to individual customers.

NEW QUESTION # 89
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit can be shared to any child business units
B. keywords in parent business unit are automatically available to all child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in child business unit can be shared between other child business units

Answer: C

NEW QUESTION # 90
How often are Einstein Engagement Scores updated?

A. Every hour
B. Every day for mobile, every week for email.
C. Every day
D. Every day for email, every week for mobile.

Answer: C

NEW QUESTION # 91
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
B. EMI detects anomalies and unexpectedly low or high values andgenerates insights
C. EMI detects how quickly the message was read
D. EMI pre-determines the percentage of subscribers that will unsubscribe
E. EMI analyzes both batch and journey builder sends

Answer: B,D,E

NEW QUESTION # 92
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
B. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
C. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
D. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
E. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.

Answer: B,D,E

NEW QUESTION # 93
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