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| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Real-Time CDP Business Practitioner Professional |
| Exam Number: | AD0-E605 |
| Available Languages: | English |
| Real Exam Qty: | 50 scored questions (may include unscored pilot questions) |
| Exam Price: | $125 (global) / $95 (India) |
| Certificate Validity Period: | 2 years (renewable via Adobe certification renewal modules) |
| Passing Score: | 35/50 (commonly reported on official certification page) |
| Exam Duration: | 100 minutes (approx. 1 hour 40 minutes) |
| Related Certifications: | Adobe Journey Optimizer Business Practitioner Professional Adobe Real-Time CDP Developer Expert |
| Exam Format: | Online proctored exam, Scenario-based questions, Multiple choice |
| Recommended Training: | Adobe Experience Platform Fundamentals Training Adobe Experience League - Real-Time CDP Learning Path |
| Exam Registration: | Adobe Experience League Certification Overview Adobe Certification Portal (Registration & Scheduling) |
| Sample Questions: | Adobe AD0-E605 Sample Questions |
| Exam Way: | Online proctored (requires camera, microphone, secure browser, and system check via Adobe certification proctoring platform) |
| Pre Condition: | Recommended 6–12 months experience working with Adobe Real-Time CDP or Adobe Experience Platform, including segmentation and audience activation tasks. |
| Official Syllabus URL: | https://certification.adobe.com/certification/real-time-cdp-business-practitioner-professional2/1351 |
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問題 #52
What are characteristics of static segments? (Select two.)
答案：A,B
問題 #53
A financial institution needs to store customer transaction data along with unstructured notes from customer service interactions.
Which feature of Adobe RT-CDP should they use?
答案：D
問題 #54
A data architect is tasked with designing an Adobe Experience Platform architecture for a multi-channel retail business. Which two identity namespaces would be used to model the identities on the dataset of online and offline transactions? (Choose two.)
答案：A,D
解題說明：
To effectively bridge the gap between digital interactions and physical transactions in a multi-channel retail environment, Adobe Real-Time CDP utilizes specificIdentity Namespacesto create a cohesiveIdentity Graph.
Experience Cloud ID (ECID), formerly known as MCID, is the primary namespace used for tracking online behavior. It is automatically generated by the Adobe Experience Platform Web and Mobile SDKs to identify unique visitors across a company's web properties and apps. By using ECID, the architect can capture anonymous or pseudonymous behavioral data such as product views and cart additions.
For offline transactions (e.g., in-store purchases) and cross-channel linking, a PII-based identifier is required.
Email_sha256is the industry-standard namespace for this purpose. When a customer provides an email at a physical point-of-sale (POS) or during an online checkout, hashing that email (using the SHA-256 algorithm) allows the business to safely store and match identities without exposing plain-text sensitive data. In theReal- Time Customer Profile, the Identity Service acts as the "glue"; it recognizes when a transaction containing an email_sha256 value belongs to the same individual associated with a specific ECID from a web session.
Option D is redundant as MCID is the legacy term for ECID. Option C (Device_ID) is typically too granular for general cross-channel transaction modeling. By combining ECID and Email_sha256, the architect ensures that online browsing behavior is stitched to offline purchase history, enabling high-value use cases like
"online-to-offline" attribution and personalized re-engagement.
問題 #55
A data engineer is working on a schema that has not been enabled for profile and contains an out-of-the-box field group.
In addition to adding a relationship and marking as identity, what is a valid change that can be made to the out-of-the-box field group?
答案：D
問題 #56
A large retailer is moving customer loyalty data from a data warehouse to the Adobe RTCDP. The source connectors of the Adobe Experience Platform do not support this data warehouse. The data architect plans to use the API to push the data into the experience platform so that the data can be used in the segment in a few minutes to send campaigns.
What is the efficient way to ingest this data in RTCDP?
答案：A
問題 #57
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