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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Describe how prospects are tracked and identified - Explain the differences between visitors and prospects
Topic 2: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions
Topic 3: Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to configure Account Engagement settings - Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM)
Topic 4: Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to create and send emails - Explain how to analyze email performance metrics
Topic 5: Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules
Topic 6: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and publish landing pages - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q114-Q119):

NEW QUESTION # 114
Is it possible to split Dynamic Lists into more than two Static Lists?

A. True
B. False

Answer: A

NEW QUESTION # 115
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
B. The "Analytics View Only Embedded App" permission set license
C. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
D. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Answer: B

NEW QUESTION # 116
LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

A. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
B. Create a new Salesforce Connector for the Production org
C. Rename the Salesforce connector for the Sandbox org
D. Delete all data from the Sandbox org
E. Unverified and delete the Salesforce connector for the Sandbox org

Answer: A,B,E

NEW QUESTION # 117
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line.
Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B.
What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

A. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
B. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.

Answer: C

NEW QUESTION # 118
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

A. Import all prospect data and create a suppression list.
B. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
C. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
D. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.

Answer: B

NEW QUESTION # 119
......

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