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| Section | Weight | Objectives |
|---|
| Topic 1: Data Management | 25% | - Profile lists and data model - Filter Designer and audience segmentation - Data imports, exports, and Connect integration
|
| Topic 2: Account Administration and Setup | 20% | - Domain and deliverability setup - Security and access management - Account configuration and initial setup
|
| Topic 3: Program Automation | 20% | - Multi-wave and triggered messaging - Program Canvas workflow design - Program testing and deployment
|
| Topic 4: Campaign Management | 25% | - Creating and managing campaigns - Preference centers and forms - Message design and Responsys Personalization Language (RPL)
|
| Topic 5: Reporting and Integrations | 10% | - API and third-party integrations - Standard and custom reports - Troubleshooting common issues
|
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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q21-Q26):
NEW QUESTION # 21
Before moving a campaign to production you need to test whether the links are working properly.
What functionality should you use in Responsys?
- A. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- B. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- C. You should test all links manually.
- D. Using RPL, use the clickthrough() method to iterate through the associated link table and test that they do not retrieve 404 errors.
Answer: A
NEW QUESTION # 22
You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?
- A. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
- B. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
- C. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.
- D. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
- E. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
Answer: D
NEW QUESTION # 23
A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriber receives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?
- A. Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.
- B. The purchase transaction is attributed to both email campaigns.
- C. The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
- D. The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
Answer: C
NEW QUESTION # 24
A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?
- A. Look in each folder until you find the campaign.
- B. Use the Campaign Debugger tool.
- C. Use the Campaign Search feature.
- D. Use the Manage Campaign screen.
Answer: C
NEW QUESTION # 25
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)
- A. Recipient inbox is full, so the promotional email is rejected by the server.
- B. Recipient registers a SPAM complaint for an email.
- C. Recipient deletes a promotional email from the inbox.
- D. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
- E. Recipient selects a Reply-to unsubscribe in a promotional email.
Answer: A,B,E
NEW QUESTION # 26
......
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