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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Configure Advertising Studio integrations - Implement audience synchronization
Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities
Mobile Messaging (SMS and Push)	20%	- Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Design mobile customer journeys - Implement mobile opt-in management
Email Marketing Advanced Concepts	25%	- Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies - Configure dynamic content and personalization
Analytics and Reporting	15%	- Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q17-Q22):

NEW QUESTION # 17
A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A. Are there more than 100 order records that could match?
B. Are you using attribute to attribute comparison in your decision split criteria?
C. Do any of the orders for that subscriber meet your decision split criteria?
D. Is the Contact information spelled correctly?
E. Are you integrated with other Salesforce Clouds?

Answer: A,B,C

NEW QUESTION # 18
Whichis true about SMS Keywords other than HELP or STOP?

A. Keywords created at the parent business unit, are available in all the child businessunits
B. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
C. Keywords created in anybusiness unit can be shared to any other business unit
D. Keywords created at a business unit level, whether parent or child, remain available only to that business unit

Answer: D

NEW QUESTION # 19
If an administrator put an email in a shared folder and did not set permissions, which business units would have full access to the email?

A. Onlythe top level business unit will have access and permissions need be set here for sharing
B. Onlythe business unit(s) immediately below the top level account will have access
C. Onlythe business unit where it was created will have access
D. All business units will haveaccess

Answer: A

NEW QUESTION # 20
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

A. Catalog
B. Google360 Tracking Code
C. Data Extensions
D. Triggers
E. Collect Tracking Code

Answer: A,C

NEW QUESTION # 21
How does social studio unify anonymous and known identities?

A. social networking
B. Deterministic matching

Answer: B

NEW QUESTION # 22
......

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