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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

Section	Objectives
Email Message Design
Tracking and Reporting
Subscriber and Data Management
Setup and Administration
Email Marketing Best Practices

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q85-Q90):

NEW QUESTION # 85
Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used7

A. Filter Activity
B. Random Split
C. Decision Split
D. Engagement Split

Answer: C

NEW QUESTION # 86
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to Run With campaign. NTO will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

A. Create an HTML content block.
B. Create an Image content block.
C. Create a Text content block.
D. Create a Free Form content block.

Answer: D

Explanation:
Explanation/Reference:

NEW QUESTION # 87
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?

A. Behavioral Trigger
B. Wait Until Event
C. Engagement Split

Answer: A

Explanation:
Explanation
Behavioral Trigger is the correct answer. A behavioral trigger is a type of entry source that allows you to inject contacts into a journey based on their behavior or interaction with your brand. For example, you can use a behavioral trigger to start a journey when a contact makes a purchase on your website, clicks a link in an email, or fills out a form on a landing page. You can learn more about this in the Journey Builder Basics module on Trailhead.

NEW QUESTION # 88
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?

A. SQL Query activities
B. File Drop Automations
C. APIs

Answer: C

Explanation:
APIs are application programming interfaces that allow different systems to communicate and exchange data with each other. APIs can be used to perform various tasks in Marketing Cloud, such as creating or updating subscribers, sending messages, triggering automations, retrieving tracking data, etc. APIs can also be used to update subscriber information in real time based on their actions or preferences.

NEW QUESTION # 89
Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.
What are three benefits of using Journey Builder? (Choose three.)

A. Updating or creating Salesforce CRM objects or records.
B. A/B/N testing as part of the workflow to conduct timing and creative tests.
C. Criteria setting to segment contacts based on behavior using SQL.
D. Extracting data from an Audience data extension for analysis.
E. Goal setting to have the system listen to see if users met the goal.

Answer: A,B,E

NEW QUESTION # 90
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