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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Segmentation18%- Segment rules and filters
- Journey Builder segment listener
- Goals and reporting
- Export segments
Topic 2: Sitemap18%- Catalog and page mapping
- Web SDK implementation
- Content zones
- Unified customer profile
Topic 3: Activation18%- Email and mobile campaigns
- Server-side campaigns
- A/B Testing
Topic 4: Einstein Capabilities10%- Einstein recipes
- Ingredients and recommendation tuning
Topic 5: Solution Overview16%- Core components and terminology
- Real-time Interaction Management (RTIM) value and use cases
- Marketing Cloud Personalization fundamentals
Topic 6: Data Integration14%- Salesforce Connector
- Event API
- Data flows in and out of Marketing Cloud Personalization
- ETL feed system
Topic 7: Setup & Administration6%- Initial platform setup
- User attributes and identity system

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q55-Q60):

NEW QUESTION # 55
What is the maximum number of user attributes you can setup per dataset?

Answer: A


NEW QUESTION # 56
Which two items can be included in the total engagement score calculation?

Answer: B,C

Explanation:
* Visits (Answer B):
* The number of times a user visits a website or interacts with a channel.
* Actions (Answer C):
* Specific actions taken by the user, such as clicks, purchases, or form submissions.
These metrics reflect user interaction and engagement with the platform.
References:
* Salesforce Interaction Studio Documentation - Engagement Scoring


NEW QUESTION # 57
What qualifies a web visitor to see any experience of a web campaign?

Answer: D


NEW QUESTION # 58
How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?

Answer: A


NEW QUESTION # 59
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

Answer: D


NEW QUESTION # 60
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