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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Email Marketing Best Practices10%- Evaluate deliverability factors
- Design effective emails and programs
- Subscriber acquisition and retention
Topic 2: Marketing Automation26%- Build solutions in Automation Studio
- Recommend automation solutions
- Build solutions in Journey Builder
Topic 3: Insights and Analytics14%- Create and configure reports
- Leverage analytics and Einstein features
- Analyze campaign performance
Topic 4: Content Creation and Delivery24%- Configure send settings
- Create and customize email content
- Select appropriate tools for sending
- Manage and organize campaign content
Topic 5: Subscriber and Data Management26%- Troubleshoot send and data issues
- Configure segmentation tools
- Design and configure Data Extensions
- Import and manage subscriber data

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q75-Q80):

NEW QUESTION # 75
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

Answer: C

Explanation:
CloudPages in SFMC are designed to create web pages and microsites that can capture and manage subscriber information. For marketers looking to collect consumer information from social channels, CloudPages provide forms that can capture email addresses and other relevant data, subscribing users to Marketing Cloud lists or data extensions for future mailings.
References:Salesforce Marketing Cloud Documentation on CloudPages


NEW QUESTION # 76
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

Answer: B

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Auto-Suppression Lists


NEW QUESTION # 77
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?

Answer: A

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Reply Mail Management


NEW QUESTION # 78
A marketer has built a journey that they want to run multiple times a day after new data is compiled. The data is NOT in an attribute group in Contact Builder.
What should the marketer do in order to accomplish this?

Answer: B

Explanation:
To run a journey multiple times a day based on newly compiled data, the marketer should set up an automation to populate the Entry Source Data Extension. This ensures that the latest data is always available to trigger the journey. The automation can be scheduled to run at the desired frequency, ensuring the journey starts with the updated data. Salesforce Marketing Cloud documentation on Automation Studio and Journey Builder entry sources provides detailed instructions on setting up and managing such workflows.


NEW QUESTION # 79
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

Answer: C

Explanation:
To organize Northern Trail Outfitters' email tracking results, creating folders in My Tracking and selecting the appropriate folder when sending an email is the best practice. This helps categorize and manage tracking results efficiently, making it easier to find and analyze specific campaign results.
References:
Salesforce Marketing Cloud Documentation on My Tracking


NEW QUESTION # 80
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