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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Implement audience synchronization - Leverage Social Studio capabilities
Topic 2: Analytics and Reporting	15%	- Analyze cross channel performance metrics - Interpret attribution models - Build custom reports and dashboards
Topic 3: Email Marketing Advanced Concepts	25%	- Optimize email deliverability - Implement advanced segmentation strategies - Configure dynamic content and personalization - Design A/B and multivariate test strategies
Topic 4: Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities
Topic 5: Mobile Messaging (SMS and Push)	20%	- Apply compliance and regulatory requirements - Design mobile customer journeys - Implement mobile opt-in management - Configure SMS and push notification campaigns
Topic 6: Cross Channel Strategy and Planning	15%	- Define cross channel campaign strategy aligned with business objectives - Identify target audiences across channels - Design customer journey touchpoints

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q12-Q17):

NEW QUESTION # 12
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

A. STO can help send SMS messages at the time individuals are most likely to engage with the message
B. STO predicts the best time to send a message for each contact through Journey Builder
C. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
D. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends

Answer: B

NEW QUESTION # 13
What is true about Einstein Engagement Scoring (EES)?

A. EES analyzes all send data from Marketing Cloud
B. EES requires Collect Code Tracking forweb conversion predictions
C. EES takes into account custom unsubscribe handling
D. EES can import historical purchase data to drive conversion predications

Answer: D

NEW QUESTION # 14
What is true about shared entry event.

A. It cannot be modified.
B. Data extension created by it can be modified.
C. Yon can use filter for entry audience segregation.

Answer: C

NEW QUESTION # 15
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. Transactional messaging limits the number of API calls a minute.
B. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
C. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.
D. The software can track each message utilizing the Event Notification service.
E. API runs on an updated messaging platform which improves scale and send speed

Answer: B,D,E

NEW QUESTION # 16
Which user role can beused to set up single sign-on in Social Studio?

A. Environment Owner
B. Editor
C. Super User
D. Full User

Answer: C

NEW QUESTION # 17
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