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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

Section	Weight	Objectives
Data Integration	14%	- Data flows in and out of Marketing Cloud Personalization - Event API - Salesforce Connector - ETL feed system
Activation	18%	- Server-side campaigns - A/B Testing - Email and mobile campaigns
Solution Overview	16%	- Real-time Interaction Management (RTIM) value and use cases - Core components and terminology - Marketing Cloud Personalization fundamentals
Sitemap	18%	- Content zones - Unified customer profile - Web SDK implementation - Catalog and page mapping
Einstein Capabilities	10%	- Ingredients and recommendation tuning - Einstein recipes
Segmentation	18%	- Segment rules and filters - Journey Builder segment listener - Goals and reporting - Export segments
Setup & Administration	6%	- Initial platform setup - User attributes and identity system

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q65-Q70):

NEW QUESTION # 65
What is the standard mechanism Marketing Cloud Personalization uses to ingest data from the Marketing Cloud Personalization sFTP location?

A. ETL feeds
B. Automation Studio
C. Sitemap
D. API

Answer: A

Explanation:
Marketing Cloud Personalization usesETL feeds(Extract, Transform, Load) to ingest data from the sFTP location. This mechanism ensures efficient and scheduled data processing into Interaction Studio.
Reference: Salesforce Interaction Studio Data Ingestion Documentation.

NEW QUESTION # 66
How does IS define web template?

A. The events and behavior of what will be captured on the websites
B. A repeatable framework used to create a web campaign
C. An area on your site that a developer has configured.
D. A google Chrome Extension

Answer: B

NEW QUESTION # 67
What are the three types of mobile campaigns a business user can create in IS?

A. In-App Notification
B. Push Message
C. Browser Notification
D. SMS Text Message
E. JSON Data A

Answer: A,B

NEW QUESTION # 68
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A. Editor
B. Campaign editor
C. Campaign author
D. Viewer

Answer: B

NEW QUESTION # 69
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

A. ETL Feeds
B. Site Catalog
C. Attribute Model
D. Site Architecture
E. Datasets

Answer: B,C,D

Explanation:
Before implementing the Sitemap, a solution architect and customer should define:
* Site Architecture (Answer B):
* Understand the structure of the website, including page types and navigation.
* Attribute Model (Answer D):
* Define how data attributes (e.g., user behaviors, preferences) will be used for personalization.
* Site Catalog (Answer E):
* Ensure the catalog of products, content, or services is structured and accessible for personalization logic.
References:
* Salesforce Interaction Studio Documentation - Sitemap Planning

NEW QUESTION # 70
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