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| Section | Weight | Objectives |
|---|---|---|
| Data Quality Strategy and Governance | 20% | - Integration with data governance - Roles and responsibilities - Data quality strategy and policy |
| Data Quality Concepts and Principles | 15% | - Definition and importance of data quality - Data quality in DMBOK framework - Data quality dimensions |
| Data Quality Assessment and Profiling | 25% | - Data profiling techniques - Defining quality rules and metrics - Assessment methods and tools |
| Tools, Techniques and Implementation | 20% | - Data quality tools and technologies - Data quality in lifecycle management - Business value and ROI |
| Data Quality Improvement | 20% | - Data cleansing and standardization - Monitoring and continuous improvement - Root cause analysis |
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NEW QUESTION # 72
A business case for adding a new master data management solution is dependent on achieving greater value from:
Answer: C
Explanation:
An MDM investment is justified when the business value obtained from centralized coordination of shared data exceeds the additional cost of managing and integrating another controlled representation of that data.
This is the economic trade-off expressed by option C and is also the intended answer in published versions of this DAMA question.
DAMA-DMBOK2 positions Master Data Management as a mechanism for improving consistency and control over enterprise entities such as customers, products, suppliers, employees, and locations. Uncoordinated local copies create redundant maintenance, inconsistent definitions, duplicate records, reconciliation costs, and integration complexity. DAMA sources emphasize that controlling shared master and reference data reduces both cost and risk generated by inconsistencies between systems.
However, introducing an MDM repository also incurs costs: integration, stewardship, matching, survivorship logic, synchronization, governance, maintenance, and potentially another physical copy of shared information.
The business case must therefore demonstrate that improved coordination, quality, reuse, reporting, and operational consistency outweigh those costs.
MDM does not require all contributing systems to be decommissioned, nor does it eliminate Reference Data Management. Similarly, "mining golden records" is not the fundamental economic basis for MDM.
Reference Topics: DAMA-DMBOK2 Chapter 10 - Master Data Management; Business Drivers; Shared Data; Central Coordination; Data Integration; Data Quality and Stewardship.
NEW QUESTION # 73
When a data quality team has more issues than they can manage, they should look to:
Answer: D
Explanation:
When the Data Quality issue backlog exceeds the team's practical capacity, the appropriate approach is to establish a program of quick wins targeting manageable fixes over a short period. The objective is to reduce immediate pressure, demonstrate measurable value, and create organizational momentum rather than attempting to attack every known defect simultaneously.
DAMA-DMBOK2 recommends a hybrid implementation approach: top-down support provides sponsorship, consistency, and resources, while bottom-up work identifies what is actually broken and produces incremental successes. It further emphasizes prioritization of remediation based on business impact, documented costs and benefits, and sustained issue-management operations.
Deleting old issues is arbitrary and can conceal unresolved business risk. Hiring additional personnel may increase capacity but does not correct weak prioritization. Data-entry validation is valuable preventive control, but it addresses only certain causes of defects.
Option D sounds plausible because continuous improvement is fundamental to Data Quality Management; however, the immediate problem in this scenario is an unmanageable backlog. Short, prioritized wins provide the tactical mechanism for regaining control while the broader continuous-improvement lifecycle continues.
Reference Topics: DAMA-DMBOK2 Chapter 13 - Data Quality Implementation Guidelines; Prioritization; Remediation; Incremental Successes; Root-Cause Analysis; Continuous Improvement.
NEW QUESTION # 74
A company converts "Street", "St.", and "Str" to a single approved address representation before customer matching. This is an example of:
Answer: C
Explanation:
The activity is Standardization. Standardization converts semantically equivalent values into a consistent representation so they can be compared, matched, integrated, and interpreted reliably.
In the scenario, Street, St., and Str may represent the same address concept but differ syntactically.
Converting them to an approved standard reduces superficial variation before entity matching.
Standardization is commonly used for names, addresses, telephone numbers, units of measure, dates, product descriptions, geographic references, abbreviations, and coded values. It frequently precedes matching and de- duplication because entity-resolution algorithms perform more effectively when predictable representational differences have already been normalized.
Reference Data and Metadata Management are important supporting disciplines. Reference Data can define approved abbreviations or formats, while metadata documents transformation rules and intended meaning.
Standardization does not prove that the resulting address is factually accurate. It improves consistency and comparability. An address can be perfectly standardized yet belong to the wrong customer.
Therefore, standardization should be combined with validation, verification, matching, and source- improvement controls where appropriate.
Reference Topics: DAMA-DMBOK2 Chapter 13 - Standardization; Cleansing; Matching; Consistency; Reference Data Management.
NEW QUESTION # 75
HTTPS:// indicates that the website is:
Answer: B
Explanation:
An address beginning with HTTPS indicates that the website uses an encrypted security layer for communications between the client and server. DAMA-DMBOK2 explicitly identifies HTTPS as a security technology and states that the https:// prefix indicates that a website is equipped with an encrypted security layer.
HTTPS uses TLS to protect information while it is transmitted across the network. Its principal security objectives include confidentiality of the communication channel, integrity of transmitted information, and authentication of the server through digital certificates. This is especially important when transmitting credentials, personal information, payment details, or other sensitive data.
HTTPS does not indicate what database technology the website uses, whether a content management system is installed, whether third-party cookies are present, or whether language-translation functionality exists.
Those characteristics are independent of transport-layer encryption.
From a Data Management standpoint, encryption in transit is one component of a broader Data Security framework. Sensitive data must also be protected at rest, appropriately classified, access-controlled, monitored, and governed throughout its lifecycle.
Data Quality also benefits indirectly because integrity protection helps prevent unauthorized alteration of values during transmission.
Reference Topics: DAMA-DMBOK2 Chapter 7 - HTTPS; Encryption; Data in Transit; Authentication; Confidentiality; Integrity.
NEW QUESTION # 76
Before defining a Data Quality metric for a business-critical field, the team should first:
Answer: C
Explanation:
A meaningful Data Quality metric begins with the business requirement and intended use. Quality is fundamentally contextual: data is considered fit for purpose only relative to the activity, decision, report, or process that depends on it.
For example, a delivery address used for same-day logistics may require stricter timeliness and completeness thresholds than an address retained solely for historical analysis. Without understanding the business use, a numerical quality target becomes arbitrary.
The business requirement should identify what failure matters, which dimension applies, how quality will be measured, the acceptable threshold, who owns the requirement, and what response is expected when the threshold is missed.
DAMA-aligned public guidance follows this same logic by recommending that quality rules and dimensions be prioritized according to user needs and purpose.
Technology selection comes later. Profiling tools help measure data, but they cannot determine the business meaning of an acceptable result.
Governance and stewardship should approve the requirement, while Metadata Management should preserve the definition, rule, owner, and lineage.
Reference Topics: DAMA-DMBOK2 Chapter 13 - Define Data Quality Requirements; Fitness for Purpose; Metrics; Thresholds; Business Rules.
NEW QUESTION # 77
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