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| Section | Weight | Objectives |
|---|
| Lead Management | 14% | - Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
|
| Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows
|
| Evaluation | 17% | - Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
|
| Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
|
| Sales Emails and Alerts | 6% | - Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
|
| Personalizing the Prospect Experience | 8% | - Design personalized interactions - Implement consent and preference management - Recommend engagement enhancements
|
| Reporting, Metrics, and Analytics | 12% | - Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
|
| Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies
|
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q100-Q105):
NEW QUESTION # 100
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
- A. Use a dynamic list to use as a recipient list on an email send.
- B. Send using the form's completion actions.
- C. Send using an automation rule
- D. Send using a segmentation rule.
Answer: B
NEW QUESTION # 101
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
- A. LenoxSoft's database growing by 500,000 prospects
- B. LenoxSoft sending a quarterly emails to 100,000 prospects
- C. LenoxSoft sending more than 100,000 emails a month
- D. LenoxSoft creating 20 new Engagement Programs
Answer: C
NEW QUESTION # 102
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form
Answer: B
NEW QUESTION # 103
LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
How should this be implemented with Marketing Cloud Account Engagement?
- A. Create a form handler to link to an existing form on the website.
- B. Create a form handler and enable data kiosk entry mode.
- C. Create a Marketing Cloud Account Engagement-hosted form and host it on a separate "Contact Us" landing page.
- D. Create a Marketing Cloud Account Engagement-hosted form and place it on the website using an iframe.
Answer: B
Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account
Engagement_forms_kiosk_mode.htm&type=0
NEW QUESTION # 104
LenoxSoft wants to see all the Accounts that were closed last month on the Account Based Marketing dashboard in B2B Marketing Analytics.
What dashboard feature should be used?
- A. Select the "Accounts" filter that allows filtering by accounts created within the last month.
- B. Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.
- C. Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.
- D. Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.
Answer: B
NEW QUESTION # 105
......
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