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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Best Practices	10%	- Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs - Demonstrate appropriate and effective subscriber acquisition and retention methodologies
Content Creation and Delivery	24%	- Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Recommend Marketing Cloud tools to use when preparing an email for send - Organize and manage email campaign content
Insights and Analytics	14%	- Evaluate email campaign performance and data - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
Subscriber and Data Management	26%	- Understand concepts of subscribers, profile center, and subscription centers - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder
Marketing Automation	26%	- Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution - Build the appropriate Automation Studio solution

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q45-Q50):

NEW QUESTION # 45
A marketing team has switched from the Classic Editor to Content Builder in Email Studio. All images, content blocks, and emails were saved in one folder.
How should these saved items be found in Content Builder?

A. Filter based on content type
B. Create folders and move content
C. Add tags to each piece of content
D. Rename content to be alphabetical

Answer: B

NEW QUESTION # 46
If you have more than 50,000 subscribers your test distribution should be what percent per condition?

A. 5%
B. 10%
C. 20%
D. 15%

Answer: A

NEW QUESTION # 47
A company has one million subscribers. The company has a Master data extension that contains information about its subscribers, such as Email Address, Physical Mailing Address, Phone Number, and Loyalty information. There are 40 fields in the data extension. The data is used for multiple daily email campaigns.
How should the data be updated?

A. A scheduled automation to import a nightly file of updated or changed records.
B. A file drop automation to execute an import every time a record is updated or added.
C. A scheduled automation to occur every 15 minutes to ensure the data is current.
D. A scheduled automation to import a file containing all of their subscribers.

Answer: B

NEW QUESTION # 48
A marketing team has done an audit on the file formats of marketing-related data that it receives in order to bring it into Marketing Cloud. The team found it receives data delimited by:
* Commas
* Tabs
* Pipes
* Tilde
* Fixed widths
Which format will need to be pre-processed or parsed after import into Marketing Cloud?

A. Fixed widths
B. Pipe
C. Comma
D. Tab

Answer: C

NEW QUESTION # 49
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?

A. Sender Profile
B. Tabs
C. Campaigns

Answer: B

Explanation:
Tabs allow marketers to customize their Datorama dashboard by adding different widgets and filters. Tabs can also be shared with other users or groups for collaboration. [Source: Trailhead]

NEW QUESTION # 50
......

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