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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Social Studio	12%	- Social customer service and engagement strategies - Identity unification and data management - Social Studio functionality and configuration
Mobile Studio	13%	- Mobile messaging configuration and best practices - MobileConnect and GroupConnect features - MobilePush and WhatsApp integration
Interaction Studio	10%	- Real-time personalization and interaction management - Cross-channel experience optimization
Distributed Marketing	2%	- Centralized vs localized marketing management - Distributed campaign features and sending options
Cross-Channel Strategy and Measurement	15%	- Performance reporting and optimization - Multi-touch attribution and KPIs - Channel selection and campaign planning
Journey Orchestration	15%	- Journey design and best practices - Reporting and analytics for journeys - Integration with Datorama and Google Analytics
Ad Studio	10%	- Paid media integration with Marketing Cloud - Ad Studio capabilities and campaign alignment
Einstein for Marketing Cloud	23%	- Implement and configure Einstein capabilities 1. Einstein Recommendations and Predictive Intelligence 2. Einstein Engagement Scoring and Frequency - Differentiate Einstein features and use cases

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Advanced-Cross-Channel Certification Exam | Advanced-Cross-Channel Latest Questions

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q78-Q83):

NEW QUESTION # 78
What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

A. Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.
B. Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.
C. Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.
D. Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

Answer: A,B

NEW QUESTION # 79
Which three are fields in the Mobileconnect Demographics table?
Choose 3 answers

A. City
B. Region
C. Last Name
D. Channel
E. Email

Answer: A,B,E

NEW QUESTION # 80
28, Whit are the functionalities of ad studio. Select multiple.

A. facebook advanced match.
B. linkedin user match.
C. tiktok user match.Ez
D. Iinkedin Company match.
E. myspace user match.

Answer: A,B,D

NEW QUESTION # 81
A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers

A. Transactional Message API
B. Journey API
C. Email SOAP API
D. REST API

Answer: A,D

NEW QUESTION # 82
Which step must be completed before creating audiences with
Advertising Studio in order to send advertisements to Facebook,
Pinterest, Google or LinkedIn platforms?

A. First create and setup a business/advertising account with the audience platform
B. Have subscribers opt-in.
C. No steps are required since it is already configured in your Marketing Cloud account.
D. Call the platform hotline to ask for permission to send advertisements.

Answer: A

NEW QUESTION # 83
......

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