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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Automation and Campaigns- Automation tools
  • 1. Engagement Studio programs
    • 2. Automation rules and completion actions
      Topic 2: Reporting and Administration- Analytics and system configuration
      • 1. Campaign reporting and ROI tracking
        • 2. User roles, permissions, and setup configuration
          Topic 3: Email Marketing and Engagement- Email creation and delivery
          • 1. Email templates and dynamic content usage
            • 2. Deliverability and sender reputation management
              Topic 4: Lead Management- Prospect lifecycle and grading/segmentation
              • 1. Sync behavior with Salesforce CRM
                • 2. Lead qualification and scoring model configuration
                  Topic 5: Account Engagement Fundamentals- Platform architecture and key concepts
                  • 1. Business units and org structure
                    • 2. Account Engagement (Pardot) objects and data model

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q165-Q170):

                      NEW QUESTION # 165
                      Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score

                      Answer: A


                      NEW QUESTION # 166
                      LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
                      What should be configured to assign qualified leads as requested?

                      Answer: C


                      NEW QUESTION # 167
                      You can enable Progressive Profiling with Marketing Cloud Account Engagement Forms in orderd to show ceratin fields only if the prospect already has data in selected field(s)

                      Answer: A


                      NEW QUESTION # 168
                      LenoxSoft wants to implement a form to be used in multiple places on their website, including their " Contact Us " page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
                      How should this be implemented with Marketing Cloud Account Engagement?

                      Answer: C

                      Explanation:
                      https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_forms_kiosk_mode.htm
                      & type=0


                      NEW QUESTION # 169
                      LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
                      Which two actions should be taken to achieve this?
                      Choose 2 answers

                      Answer: C,D

                      Explanation:
                      Explanation
                      https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
                      Engagement_automation_page_actions.htm&type=5


                      NEW QUESTION # 170
                      ......

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