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Salesforce Marketing-Cloud-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
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| Exam Number: | CRT-250 |
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| Available Languages: | English |
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| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
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| Real Exam Qty: | 60 |
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| Exam Format: | Multiple Choice, Multiple Select |
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| Exam Price: | $200 USD |
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| Certificate Validity Period: | No expiration (credentials are maintained through continuing education) |
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| Exam Duration: | 105 minutes |
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| Passing Score: | 68% |
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| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
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| Exam Way: | Online proctored or in-person testing center |
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| Pre Condition: | Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge |
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| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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>> Marketing-Cloud-Consultant Hot Spot Questions <<
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Salesforce Marketing-Cloud-Consultant Certification Exam is a rigorous exam that tests the skills and knowledge of a professional in Salesforce Marketing Cloud. It consists of 60 multiple-choice questions that need to be answered within 90 minutes. To pass the exam, a candidate needs to score a minimum of 68%.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q88-Q93):
NEW QUESTION # 88
Northern Trail Outfitters assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeros, but they will NOT be included in the final values.
Which data type should they use for the Order ID field?
- A. Decimal (15,0)
- B. Number
- C. Decimal (15,2)
- D. Text (15)
Answer: A
Explanation:
Explanation
The order ID field is conducive because it places all of the items that the customers want under one order. You can imagine how problematic it would be if the rules would be set in different areas. It will be harder for the company to track the orders of each customer.
This may lead to people receiving items that they did not order or not getting any of the things that they have ordered at all. The order ID field will make everything more organized and correct. The fewer mistakes that the company makes in processing orders, the happier the customers will be with their shopping experience.
NEW QUESTION # 89
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
Answer: D
Explanation:
Transactional email send with the event notification service response can be used to send password reset emails and get real-time feedback on the delivery status. If the email is not sent, an API call can be triggered to send an SMS message instead. References:
https://help.salesforce.com/articleView?id=sf.mc_es_event_notification_service.htm&type=5https://developer.sa
NEW QUESTION # 90
Which statement is correct regarding tracking aliases? Choose 2 answers
- A. Tracking aliases are primarily relevant when used with email conversion tracking.
- B. Tracking aliases are associated with a URL in HTML as: tag="alias text".
- C. Tracking aliases are found in Tracking and some standard reports.
- D. Tracking aliases can differentiate click activity in an email to the same URL.
Answer: A,D
NEW QUESTION # 91
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the
30th of the month falls on a weekend.
What is the flow?
- A. A user-initiated message to send an email to customers who made a purchase daily.
- B. Triggered Import - user initiated send (not scheduled).
- C. A scheduled automation to send emails to customers who made a purchase daily.
Answer: B
Explanation:
Explanation
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
NEW QUESTION # 92
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio and Salesforce sends with campaign as an audience.
- B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- C. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- D. Use Automation Studio to prepare personalization data and initiate journey.
Answer: B
NEW QUESTION # 93
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