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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Visitors and Prospects8%- Apply the appropriate plan of action using Prospect Audits given a scenario
- Describe the relationship between visitors and prospects
Topic 2: Administration11%- Illustrate how to create, edit, and map fields
- Explain the relationship between Account Engagement and Salesforce
- Describe the capabilities of the Account Engagement Recycle Bin
Topic 3: Engagement Studio17%- Distinguish between the components of an Engagement Program
- Explain Engagement Program structure and capabilities
Topic 4: Account Engagement Forms, Form Handlers and Landing Pages20%- Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario
- Identify the capabilities, use cases and interpret reporting metrics for landing pages
Topic 5: Lead Management24%- Distinguish between the capabilities of, use cases for, and how to create different types of lists
- Define the capabilities of page actions
- Identify the capabilities and use cases of custom redirects
- Explain what a Score measures and how scoring is managed
- Define the capabilities of a completion action
- Explain what a Grade measures and how grading is managed
- Explain the components and use cases of an automation rule
- Define the capabilities of a segmentation rule
Topic 6: Email Marketing20%- Identify the capabilities and use cases for email given a scenario
- Distinguish between an Email and an Email Template
- Distinguish between the metrics collected in Account Engagement email reporting

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q162-Q167):

NEW QUESTION # 162
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

Answer: A


NEW QUESTION # 163
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

Answer: C

Explanation:
The combination of automation tools that LenoxSoft should use to achieve their goal is an automation rule and a completion action. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. A completion action is an action that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link1. LenoxSoft can use an automation rule to update the custom field for anyone who has submitted the form before today, and a completion action to update the custom field for anyone who submits the form moving forward.


NEW QUESTION # 164
How can an admin find the number of mailable prospects in their database?

Answer: D

Explanation:
Mailable prospects are prospects who have opted in to receive email communication from you and have not bounced or unsubscribed. You can find the number of mailable prospects in your database by navigating to the prospect list and selecting "Mailable Prospects" from the dropdown menu. You can also filter the list by tags, campaigns, or custom fields to segment your mailable prospects. Reference: [Mailable Prospects], [Filter Prospects]


NEW QUESTION # 165
Which scenario would convert an anonymous visitor into an identified prospect?

Answer: C

Explanation:
The scenario that would convert an anonymous visitor into an identified prospect is submitting a Web2Lead form that is linked to Account Engagement via a form handler . This is because a form handler captures the visitor's information and passes it to Account Engagement, where a new prospect record is created. Creating a Lead in Salesforce which syncs to Account Engagement as a new prospect record (A) will not convert an anonymous visitor, as it does not involve any interaction with the visitor. Scanning the badge of someone who visited a booth at a recent event (B) will not convert an anonymous visitor, as it does not involve any online activity that can be tracked by Account Engagement. Opening an email sent by a sales rep using the Send Account Engagement Email functionality in Salesforce (D) will not convert an anonymous visitor, as it requires the visitor to already have a prospect record in Account Engagement. Reference: Anonymous Visitors


NEW QUESTION # 166
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Answer: B,D

Explanation:
When using completion actions for list emails, you should keep in mind that completion actions based on email link clicks only execute once per prospect, and completion actions based on email opens will retroactively apply if added after the email send. These are important considerations because they affect how your completion actions will work and what results you will see. For example, if you want to add a prospect to a list based on a link click, you should know that the completion action will only fire the first time the prospect clicks the link, not every time. Similarly, if you want to change a prospect's score based on an email open, you should know that the completion action will apply to all prospects who opened the email, even if they opened it before you added the completion action


NEW QUESTION # 167
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