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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 2
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 3
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 4
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 5
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q73-Q78):

NEW QUESTION # 73
NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but noemails have been sent during his initial testing. Which object and method should the developer use?

Answer: B


NEW QUESTION # 74
A developer uses the messageDefinitionSends REST API endpoint to send a triggered send email. This method returns a 202 (success) response code. How could the developer validate if the email was successfully sent?

Answer: B

Explanation:
After using the messageDefinitionSends REST API endpoint to send a triggered send email, and receiving a
202 (success) response code, the developer can validate if the email was successfully sent by using the messageDefinitionSend/key:(key)/deliveryRecords REST endpoint with the GET method. This endpoint provides delivery records and allows verification of the email's delivery status.
References:
Salesforce Marketing Cloud REST API Reference
Triggered Send Email Validation


NEW QUESTION # 75
A developer needs to configure an Email Send Logging Data Extension for a new business unit. Which option should be used?

Answer: A

Explanation:
To configure an Email Send Logging Data Extension for a new business unit, the recommended approach is to use the SendLog Data Extension Template. This ensures that all necessary fields and configurations are correctly set up to log email send data.
* SendLog Data Extension Template: This template includes predefined fields and settings that are required for logging email sends. Using this template ensures that the data extension is set up correctly for tracking send logs.
* Go to Email Studio -> Subscribers -> Data Extensions.
* Click on "Create".
* Choose "Create from Template" and select the "SendLog" template.
* Follow the prompts to configure and save the new Send Log data extension.
Salesforce Email Send Logging


NEW QUESTION # 76
A developer wants to create an HTML table where rows will alternate background colors between white and red.The developer does not know how many rows will be sent within each email, and decides to use a loop and assigns the RowCount() of the table rows to the variable @numerator. What is the recommended AMPscript logic to determine the background color of each table row within the loop?

Answer: A

Explanation:
To alternate the background color of rows in an HTML table using AMPscript, the MOD function can be used to determine if the row number is odd or even.
* MOD Function: The MOD function returns the remainder of a division operation. By using MOD (@numerator, 2), the function returns 1 for odd rows and 0 for even rows, allowing the background color to be set accordingly.
* AMPscript Example:
%%[ SET @numerator = 1 FOR @i = 1 TO RowCount(@rows) DO SET @color = IF MOD(@numerator, 2)
== 1 THEN 'Red' ELSE 'White' ENDIF SET @numerator = ADD(@numerator, 1) ]%% <tr style=" background-color: %%=v(@color)=%%;"> <!-- Row content --> </tr> %%[ NEXT @i ]%% Salesforce AMPscript Functions


NEW QUESTION # 77
Landing pagescan use which SSJS library? 1. Core LibraryZ. Platform Library 3. SSJS Library

Answer: D

Explanation:
In Salesforce Marketing Cloud, landing pages can use the Core Library and the Platform Library of Server- Side JavaScript (SSJS). The Core Library provides fundamental functions, while the Platform Library provides additional functionality to interact with Marketing Cloud-specific features.
* Core Library: Provides basic SSJS functionality.
* Platform Library: Extends SSJS functionality with additional methods specific to Marketing Cloud.
Salesforce SSJS Documentation


NEW QUESTION # 78
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