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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Design A/B and multivariate test strategies - Optimize email deliverability - Implement advanced segmentation strategies
Cross Channel Strategy and Planning	15%	- Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives
Advertising and Social Integration	15%	- Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization
Automation and Journey Builder	10%	- Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys
Analytics and Reporting	15%	- Analyze cross channel performance metrics - Build custom reports and dashboards - Interpret attribution models
Mobile Messaging (SMS and Push)	20%	- Apply compliance and regulatory requirements - Implement mobile opt-in management - Configure SMS and push notification campaigns - Design mobile customer journeys

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q32-Q37):

NEW QUESTION # 32
What is true about Einstein Engagement Scoring (EES)?

A. EES analyzes all send data from Marketing Cloud
B. EES can import historical purchase data to drive conversion predications
C. EES takes into account custom unsubscribe handling
D. EES requires Collect Code Tracking forweb conversion predictions

Answer: B

NEW QUESTION # 33
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

A. Data Extensions
B. Collect Tracking Code
C. Google360 Tracking Code
D. Catalog
E. Triggers

Answer: A,D

NEW QUESTION # 34
How much historical data is immediately available when a managed FB account is added to Social Studio?

A. Six Months
B. One week
C. One Year
D. Thirty days

Answer: D

NEW QUESTION # 35
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

A. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
B. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
C. The new message replaces the first message only for users who no longer exist in the audience
D. All users receive the new message, but only if they're read the first message

Answer: A

NEW QUESTION # 36
28, Whit are the functionalities of ad studio. Select multiple.

A. facebook advanced match.
B. tiktok user match.Ez
C. Iinkedin Company match.
D. myspace user match.
E. linkedin user match.

Answer: A,C,E

NEW QUESTION # 37
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