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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Topic 2	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 3	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 4	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 5	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q116-Q121):

NEW QUESTION # 116
How should a user understand how many prospects are currently waiting on a step in an engagement program?

A. Pause the program and edit the step.
B. Download the report of the program.
C. Click on the step to view its report card.
D. Look at the tooltip above that step.

Answer: D

Explanation:
Explanation
The best way to understand how many prospects are currently waiting on a step in an engagement program is to look at the tooltip above that step. The tooltip will show you the number of prospects that are currently on that step, as well as the number of prospects that have completed that step. You can also see the percentage of prospects that have taken a specific action or followed a specific path from that step. The tooltip is a quick and easy way to get an overview of the performance of each step in your program

NEW QUESTION # 117
By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce?
Choose 2 answers

A. Lead records
B. Contact records
C. Opportunity records
D. Account records
E. Case records

Answer: A,B

Explanation:
Explanation
Marketing Cloud Account Engagement writes to Lead and Contact records in Salesforce by default, as these are the primary objects that store prospect information. Opportunity, Account, and Case records are not written to by default, but can be synced using custom fields and connectors1. References: 1: Marketing Cloud vs.
Marketing Cloud Account Engagement

NEW QUESTION # 118
A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.
Which option accurately defines the capabilities of a segmentation rule?

A. Segmentation rules are used to segment prospects based on their activities and demographic data.
B. Segmentation rules are used to create new forms for prospects to fill out.
C. Segmentation rules are used to assign prospects to users in Salesforce.
D. Segmentation rules are used to score and grade prospects.

Answer: A

Explanation:
The option that accurately defines the capabilities of a segmentation rule is that segmentation rules are used to segment prospects based on their activities and demographic data. A segmentation rule is a type of rule that allows marketers to segment their prospects based on specific criteria, such as field values, activities, or scores. A segmentation rule can be used to create dynamic lists, add prospects to campaigns, or apply tags or completion actions. Segmentation rules are not used to create new forms, score and grade prospects, or assign prospects to users in Salesforce, as these are different functions that require different tools1.
References: 1: Segmentation Rules

NEW QUESTION # 119
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

A. The prospect will progress down the ' Yes ' path after waiting 1 more day since the email was opened.
B. The prospect will immediately progress down the No ' path since the email open did not occur on day 3.
C. The prospect will progress down the ' No ' path after waiting l day since the email open did not occur on day 3.
D. The prospect will immediately progress down the " Yes " path since the email was opened.

Answer: D

Explanation:
When an engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait, it means that the program will wait for up to 3 days for the prospect to open the email. If the prospect opens the email within the 3 day period, they will immediately progress down the "Yes" path (A). The prospect will not wait for any additional time after opening the email (B), nor will they progress down the "No" path (C, D). References: Engagement Studio Overview

NEW QUESTION # 120
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers

A. Setting how many days must pass before a prospect can match the repeating automation rule
B. Setting a date for when prospects can no longer match the repeating automation rule
C. Setting the number of times a prospect can match the repeating automation rule
D. Setting how many prospects are allowed to match the repeating automation rule

Answer: A,C

Explanation:
A repeating automation rule is a type of automation rule that allows prospects to match the rule more than once, as long as they meet the criteria again. When creating a repeating automation rule, two considerations must be made: setting how many days must pass before a prospect can match the repeating automation rule again , and setting the number of times a prospect can match the repeating automation rule in total (D).
These settings help prevent prospects from being over-marketed or receiving duplicate actions. Setting how many prospects are allowed to match the repeating automation rule (A) or setting a date for when prospects can no longer match the repeating automation rule (B) are not available options for repeating automation rules. References: Using Account Engagement Automation Rules vs. Salesforce Flows

NEW QUESTION # 121
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