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| Section | Objectives |
|---|---|
| Topic 1: Data Cloud Overview | - Explain the purpose and functionality of Data Cloud - Describe the Data Cloud ecosystem and how it fits into the Salesforce platform |
| Topic 2: Data Cloud Setup and Administration | - Configure Data Cloud settings - Manage Data Cloud permissions and security |
| Topic 3: Activation | - Configure activations to various targets - Describe activation use cases |
| Topic 4: Data Ingestion and Modeling | - Explain data modeling concepts including Data Model Objects (DMOs) - Describe data streams and data sources |
| Topic 5: Segmentation and Calculated Insights | - Create and manage segments - Explain calculated insights |
| Topic 6: Data Cloud Reporting and Analytics | - Utilize Data Cloud reports and dashboards |
| Topic 7: Identity Resolution | - Explain the purpose and configuration of Identity Resolution - Describe matching and reconciliation rules |
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NEW QUESTION # 130
Which data sources are available from Marketing Cloud as a starter bundle?
Answer: B
Explanation:
Explanation
These data sources are available from Marketing Cloud as a starter bundle. They provide basic contact data, such as email address, mobile number, and device ID, as well as engagement data, such as email opens, clicks, bounces, unsubscribes, SMS sends, deliveries, opt-outs, and push sends, opens, and opt-outs.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_marketing_cloud_data_foundatio
NEW QUESTION # 131
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers
Answer: A,B
Explanation:
The Marketing Cloud Starter Data Bundles are predefined data bundles that allow you to easily ingest data from Marketing Cloud into Data Cloud1. The available datasets in Marketing Cloud Starter Data Bundles are Email, MobileConnect, and MobilePush2. These datasets contain engagement events and metrics from different Marketing Cloud channels, such as email, SMS, and push notifications2. By using these datasets, you can enrich your Data Cloud data model with Marketing Cloud data and create segments and activations based on your marketing campaigns and journeys1. The other options are incorrect because they are not available datasets in Marketing Cloud Starter Data Bundles. Option A is incorrect because Personalization is not a dataset, but a feature of Marketing Cloud that allows you to tailor your content and messages to your audience3. Option C is incorrect because Loyalty Management is not a dataset, but a product of Marketing Cloud that allows you to create and manage loyalty programs for your customers4. References: Marketing Cloud Starter Data Bundles in Data Cloud, Connect Your Data Sources, Personalization in Marketing Cloud, Loyalty Management in Marketing Cloud
NEW QUESTION # 132
Which two statements about Data Cloud's Web and Mobile App connector are true?
Answer: A,C
Explanation:
The app details page shows the status of the app, such as active, inactive, or error. The tenant specific endpoint is a unique URL that is generated for each app and used to send data to Data Cloud from the web or mobile SDK. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_web_mobile_app_connector.htm&type=5
NEW QUESTION # 133
Which two steps are required when configuring a Marketing Cloud activation?
Answer: A,C
Explanation:
These two steps are required when configuring a Marketing Cloud activation. You need to select an activation target that represents a Marketing Cloud business unit and a contact point that represents a Marketing Cloud data extension.References:https://help.salesforce.com/s/articleView?id=sf.
c360_a_data_cloud_marketing_cloud.htm&type=5
NEW QUESTION # 134
Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?
Answer: A
Explanation:
Explanation
Party Identification Id is the only match criteria that is only available as custom in order to perform an exact match in Identity Resolution. Party Identification Id is a unique identifier for each Party Identification record in the data model. It is not one of the standard match criteria that Data Cloud provides out of the box, so it has to be created as a custom match criteria. Custom match criteria allow you to use any field from the data model as a match rule. References: Create Custom Match Criteria
NEW QUESTION # 135
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