2026 PassTIP 최신 Marketing-Cloud-Consultant PDF 버전 시험 문제집과 Marketing-Cloud-Consultant 시험 문제 및 답변 무료 공유: https://drive.google.com/open?id=1gtajotg6axtISmxxNrtI0EKAp1zefV1i
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| Section | Weight | Objectives |
|---|---|---|
| Discovery and Design | 18% | - Document current state and desired future state - Identify integration points and data flows - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Define success metrics and KPIs |
| Email Marketing | 18% | - Apply template and content block strategies - Implement A/B testing andsend time optimization - Create and optimize email content - Configure AMPscript for dynamic content - Ensure deliverability and inbox placement |
| Customer Journey Design | 18% | - Apply personalization and dynamic content - Build decision trees and branching logic - Utilize Journey Builder features and best practices - Implement triggered and real-time journeys - Map customer journeys across channels |
| Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Configure account settings and business units - Implement data management and data extensions - Configure lists and populations - Manage sender profiles and deliverability settings |
| Reporting and Analytics | 14% | - Build custom reports and dashboards - Configure and interpret standard reports - Analyze campaign performance - Track engagement and conversion metrics - Provide actionable insights and recommendations |
| Automation and Data Management | 14% | - Configure imports and exports - Build and manage automation workflows - Manage contact data and data hygiene - Implement SQL activities for data processing - Utilize automation studio effectively |
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질문 # 112
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
정답：A
설명：
Explanation
To send out a biweekly newsletter with personalized property listings for new contacts added to a newsletter campaign in Salesforce CRM, a real estate agency should use Automation Studio to prepare personalization data and initiate journey. Automation Studio can run a scheduled automation that imports new contacts from Salesforce CRM into a data extension, runs query activities to join and filter property data based on contact criteria, and injects contacts into a journey that sends the newsletter with personalized content. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder_audience.htm&type=5
질문 # 113
A retail company does business in both the United States and Canad
a. They have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
Which two questions should be asked to determine a data/segmentation strategy?
Choose 2 answers
정답：A,D
질문 # 114
Scenario: NTO has configured Reply Mail Management (RMM) to handle manual unsubscribe requests.
However, customers are still receiving marketing emails despite sending unsubscribe phrases like "take me off your list" or "opt out".
How could this behavior be corrected?
정답：D
설명：
The correct answer isB, because:
In Salesforce Marketing Cloud,Reply Mail Management (RMM)processes replies to email messages and can automatically take action - such as unsubscribing a user - when specificunsubscribe keywordsare detected.
Salesforce official documentation states:
"Reply Mail Management uses filtered keywords to identify unsubscribe requests. You must configure these keywords manually. If users reply with phrases not included in the filtered keyword list, they won't be unsubscribed automatically." (Source: Salesforce Marketing Cloud Reply Mail Management Overview) Thus, if phrases like "take me off your list" or "opt out" arenot yet addedto the filtered keyword list, RMM will not recognize them as unsubscribe requests, andno action(unsubscribe) will be taken.
#To correct this:
* You must add custom phrasessuch as "take me off your list" and "opt out" to theFiltered Keywords list in RMM settings.
Why the other options are wrong:
* #A. Ensure the DNS Record Redirect is correctly configured:
* DNS redirection issues affect reply routing, not keyword detection.
* #C. Ensure the two phrases are added to the "Filtered Keywords" data extension:
* There is no "Filtered Keywords" data extension. It's a configuration inside RMM settings, not a data extension.
* #D. Ensure "Common Misspellings" is selected as one of the Reply Filters:
* "Common Misspellings" handles typos butwon't automatically detect entirely new phrases unless those phrases are explicitly added.
Further reference:
"Customizing the filtered keywords list improves unsubscribe recognition. Without these custom keywords, subscriber responses will not trigger the intended actions." (Source: Salesforce Marketing Cloud Admin Guide - Reply Mail Management Configuration) Thus,Bis the correct solution.
질문 # 115
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.
정답：A,B
질문 # 116
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.
In which two ways should this segment be created?
정답：A,B
설명：
To target all customers who have registered to receive push notifications, Northern Trail Outfitters can use two ways to create this segment:
* Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group. This is a user-friendly tool that allows marketers to segment their mobile push audience based on criteria and conditions without coding.
* Using Automation Studio, query the _MobilePushDemographics Data View and save this to a data extension. This is a more advanced tool that allows marketers to segment their mobile push audience using SQL queries and data views.
Using Journey Builder or Contact Builder are not ways to create segments for mobile push audiences, as they are used for different purposes. References:
https://help.salesforce.com/s/articleView?id=sf.mc_moc_create_a_filtered_list.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_mobilepushdemographics.htm&type=5
질문 # 117
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Marketing-Cloud-Consultant시험대비 덤프 최신문제: https://www.passtip.net/Marketing-Cloud-Consultant-pass-exam.html
2026 PassTIP 최신 Marketing-Cloud-Consultant PDF 버전 시험 문제집과 Marketing-Cloud-Consultant 시험 문제 및 답변 무료 공유: https://drive.google.com/open?id=1gtajotg6axtISmxxNrtI0EKAp1zefV1i