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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 6	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q146-Q151):

NEW QUESTION # 146
LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".
B. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
D. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Answer: A

NEW QUESTION # 147
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Move the unsubscribe link to the header of the email instead of the footer.
B. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
C. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
D. Immediately send prospects the resubscribe email template.

Answer: A

NEW QUESTION # 148
What is true about page actions? [Choose three answers]

A. It is possible to use URL wildcard by adding * to the end of the URL.
B. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
C. You cannot set the prospect's source campaign with page actions.
D. You cannot use auto responder emails with page actions.

Answer: A,B,D

NEW QUESTION # 149
LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

A. Webinar & Event invite. Registrations & Attendance
B. Webinar & Event Registrations & Attendance
C. Only Webinar & Event Attendance
D. Webinar: Attended/NoShow/Registered Event :Checked In/Registered

Answer: D

NEW QUESTION # 150
A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy.
The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A. It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
B. Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
C. Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
D. Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Answer: D

NEW QUESTION # 151
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