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Salesforce MC-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	24%	- Page actions - Custom redirects: capabilities and use cases - Completion actions - Lists: types, capabilities and creation - Automation rules: components and use cases - Scoring and grading: definition and management - Segmentation rules
Topic 2: Email Marketing	20%	- Email capabilities and use cases - Email reporting metrics - Difference between Emails and Email Templates
Topic 3: Administration	11%	- Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities
Topic 4: Reporting and Analytics	8%	- Campaign and lifecycle reporting - Dashboard interpretation - Conversion and engagement metrics
Topic 5: Forms, Form Handlers and Landing Pages	20%	- Capabilities, use cases and metrics of forms - Capabilities, use cases and metrics of landing pages
Topic 6: Engagement Studio	17%	- Components of engagement programs - Updating engagement programs and assets

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q113-Q118):

NEW QUESTION # 113
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
B. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
C. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
D. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.

Answer: C

NEW QUESTION # 114
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

A. Automation Rule
B. Completion Action
C. Static list
D. Dynamic list

Answer: D

Explanation:
The automation tool that the Administrator should use to create this list is a dynamic list. A dynamic list is a list that automatically populates with prospects who match the criteria you set. You can use a dynamic list to segment your prospects based on their attributes or behaviors, such as their opportunity stage, score, or email activity. A dynamic list is constantly updated, so prospects are added or removed from the list as they meet or no longer meet the criteria. A dynamic list is ideal for creating a list of prospects who are in the prospecting stage of the opportunity, and removing them from the list once they move to another stage.

NEW QUESTION # 115
A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

A. 3,000
B. 3,500
C. 4,000
D. 2,500

Answer: A

Explanation:
Mailable Database usage is the number of prospects in an account that are opted in and can receive emails. It does not include prospects that are opted out, in the recycle bin, or have a hard bounce or do not email status. Therefore, the Mailable Database usage for the marketer with 4,000 total prospects, 3,000 of which are opted in, 500 of which are opted out, and 500 of which are in the recycle bin, is 3,000 (A). The other options (B, C, D) are incorrect because they either include prospects that are not mailable or exclude prospects that are mailable. Reference: Marketing Cloud Account Engagement - Salesforce.com

NEW QUESTION # 116
What is the best practice when users leave the company and have assigned prospects?

A. All of the above
B. A & B
C. Reassign all prospects in the CRM
D. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
E. Delete the user from Marketing Cloud Account Engagement

Answer: B

Explanation:
When users leave the company and have assigned prospects, the best practice is to reassign all prospects in the CRM and review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user. This will ensure that the prospects are not left unattended and that the marketing activities are updated accordingly. Deleting the user from Marketing Cloud Account Engagement is not recommended as it will remove the user's history and activity data.

NEW QUESTION # 117
Why should you set a form to Always Display?

A. To prevent spammers from filling out the form
B. To ensure the prospect gets scored and graded.
C. To get a higher form conversion rate
D. To always show the form when someone returns to the page.

Answer: D

Explanation:
Forms are web forms that capture prospect information and allow you to perform actions based on the form submission. You can set a form to Always Display, which means that the form will always show when someone returns to the page, even if they have already filled out the form before. This option is useful if you want to allow prospects to update their information or submit the form multiple times. Setting a form to Always Display does not affect the form conversion rate, prevent spammers from filling out the form, or ensure the prospect gets scored and graded. Those factors depend on other settings and criteria. Reference: Forms and Form Handlers, Form Display Options

NEW QUESTION # 118
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