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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Design personalized interactions - Recommend engagement enhancements
Lead Management	14%	- Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q141-Q146):

NEW QUESTION # 141
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

A. The prospect is marked as opted out
B. The prospect is unassigned from its user
C. The prospect is sent to the recycle bin
D. The prospect is marked as do not email

Answer: C

NEW QUESTION # 142
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce

A. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
B. 1 hour
C. 4 hours
D. 10 minutes

Answer: C

NEW QUESTION # 143
Which are true about Engagement Program

A. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
B. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
C. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
D. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
E. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
F. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
G. A single rule step can evaluate up to five conditions

Answer: A,C,D,E,F,G

NEW QUESTION # 144
Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead.
A) Low Grade | Low Score
B) High Grade | Low Score
C) High Grade | High Score
D) Low Grade | High Score

A. ABDC
B. CDBA
C. CDAB
D. CBDA

Answer: B

NEW QUESTION # 145
There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A. False
B. True

Answer: B

NEW QUESTION # 146
......

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