Salesforce Certified Marketing Cloud Account Engagement Consultant Valid Exam Format & MCAE-Con-201 Latest Practice Questions & Salesforce Certified Marketing Cloud Account Engagement Consultant Free Updated Training

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Objectives
Prospect Management	- Lead Lifecycle Management 1. Lifecycle stages and assignment rules 2. Scoring and grading - Data Model and Segmentation 1. Dynamic and static lists 2. Prospects, lists, and tags
Reporting and Analytics	- Performance Measurement 1. ROI and attribution reporting 2. Campaign reporting
Account Engagement Administration	- Configuration and Setup 1. Connector setup with Salesforce CRM 2. User roles and permissions 3. Business Unit setup and hierarchy
Email Marketing	- Email Creation and Delivery 1. Deliverability and compliance 2. Email templates and content creation
Marketing Automation	- Engagement Programs 1. Automation rules and triggers 2. Engagement Studio program design
Maintenance and Best Practices	- System Optimization 1. Integration best practices 2. Data hygiene and governance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q242-Q247):

NEW QUESTION # 242
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Create a completion action on the "Request a Demo" form with the action to assign to user.
B. Run an automation rule to assign based on the "Request a Demo" submission and State field.
C. Export the form submission report and import, assigning to the correct user upon import.
D. Add a completion action on the form to notify Admin, who manually assigns the prospect.

Answer: B

NEW QUESTION # 243
How could LenoxSoft benefit from Engage Reports?

A. Users can analyze form submission performance for the prospects they have emailed.
B. Users can analyze the performance of their templated and non-templated emails.
C. Sales Managers can receive desktop notifications for their teams' email activities.
D. Sales Managers can analyze lead information like prospect activity, scores, and grades.

Answer: B

NEW QUESTION # 244
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?

A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than::
100, Action:: add to list.
B. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
C. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
D. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list

Answer: A

NEW QUESTION # 245
Can Email Preference Center demand for logging in

A. False
B. True

Answer: A

NEW QUESTION # 246
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
B. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
C. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
D. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.

Answer: A,B

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_automation_page_actions.htm&type=5

NEW QUESTION # 247
......

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