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Salesforce Marketing-Cloud-Consultant Exam Overview:
| Certification Vendor: | Salesforce |
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| Exam Name: | Salesforce Certified Marketing Cloud Consultant |
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| Exam Number: | CRT-250 |
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| Exam Format: | Multiple Select, Multiple Choice |
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| Available Languages: | English |
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| Real Exam Qty: | 60 |
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| Related Certifications: | Salesforce Certified Administrator Salesforce Certified Marketing Cloud Email Specialist |
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| Exam Duration: | 105 minutes |
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| Exam Price: | $200 USD |
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| Certificate Validity Period: | No expiration (credentials are maintained through continuing education) |
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| Passing Score: | 68% |
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| Sample Questions: | Salesforce Marketing-Cloud-Consultant Sample Questions |
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| Exam Way: | Online proctored or in-person testing center |
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| Pre Condition: | Recommended: 2+ years hands-on experience with Marketing Cloud, holds Marketing Cloud Email Specialist certification, completion of Marketing Cloud Consultant superbadge |
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| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudconsultant |
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Salesforce Marketing-Cloud-Consultant Certification is highly valued in the industry, as it demonstrates a professional’s expertise in the field of marketing automation. Salesforce Certified Marketing Cloud Consultant certification is recognized globally and is highly respected by both employers and clients. Salesforce Certified Marketing Cloud Consultant certification also opens up new opportunities for professionals looking to advance their careers in the digital marketing industry.
Salesforce Certified Marketing Cloud Consultant Sample Questions (Q119-Q124):
NEW QUESTION # 119
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Replace the current data extension with a new data extension configured with a Retention Period.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- D. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
Answer: C,D
NEW QUESTION # 120
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- B. Use Automation Studio to prepare personalization data and initiate journey.
- C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
Answer: B
NEW QUESTION # 121
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. When to send the email
- B. How to determine engagement
- C. What the offer will be
- D. Who the offer come from
Answer: B
Explanation:
How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channel preference. Determining engagement can help segment the audience and target the most relevant customers for the offer. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5https://help.salesforce.com
NEW QUESTION # 122
Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com.
Which email address would appear as the From Address for the automatic reply to the customer?
- A. A marketing@email.nto.com
- B. customerservice@nto.com
- C. reply@marketingcloud.com
- D. customer@example.com
Answer: C
Explanation:
The email address that would appear as the From Address for the automatic reply to the customer is reply@marketingcloud.com. This is because Northern Trail Outfitters has configured their Reply Mail Management settings to forward replies to customerservice@nto.com and send an auto-reply message to the customer's email address. The From Address for the auto-reply message is always reply@marketingcloud.com, regardless of the original From Address or the forwarding address.References:https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
NEW QUESTION # 123
Northern Trail Outfitters wants to send a special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. Who the offer comes from
- B. When to send the email
- C. How to determine engagement
- D. What the offer will be
Answer: C
Explanation:
Comprehensive and Detailed Explanation:
The correct answer is D - How to determine engagement.
* Before you can generate a targeted audience for a campaign (like a discount), you must clearly define what "engaged" means (e.g., opened 2+ emails in 30 days, clicked 1+ email, etc.).
* Only after you define engagement criteria can you accurately query or filter your audience.
#Why others are wrong:
* A, B, and C are campaign details, but none impact how you technically define and segment the audience itself.
Exact Extract from Salesforce Official Documentation:
Salesforce Help - Audience Segmentation Planning:
"Clearly define segmenting criteria (e.g., engagement behavior) prior to audience selection to ensure correct targeting." (Source:https://help.salesforce.com/s/articleView?id=sf.mc_as_audience_segmentation_best_practices.htm)
-
NEW QUESTION # 124
......
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