Salesforce Marketing-Cloud-Account-Engagement-Consultant Valid Exam Pdf & Marketing-Cloud-Account-Engagement-Consultant Dumps Collection

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| Topic | Details |
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| Topic 1 | - Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
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| Topic 2 | - Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
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| Topic 3 | - Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
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| Topic 4 | - Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.
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| Topic 5 | - Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q66-Q71):
NEW QUESTION # 66
"LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?
- A. Add contacts to the program's Campaign as campaign members.
- B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
- C. Use the Add to Nurture action on page layouts.
- D. Use the Add to List completion action on forms.
Answer: A
NEW QUESTION # 67
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
- A. Export the form submission report and import, assigning to the correct user upon import.
- B. Run an automation rule to assign based on the "Request a Demo" submission and State field.
- C. Add a completion action on the form to notify Admin, who manually assigns the prospect.
- D. Create a completion action on the "Request a Demo" form with the action to assign to user.
Answer: B
NEW QUESTION # 68
Do hard bounces need to be removed from lists
Answer: A
NEW QUESTION # 69
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]
- A. Trigger, activity and rule
- B. Trigger, action and rule
- C. Trigger, listen and check
- D. Trigger, activity and check
Answer: B
NEW QUESTION # 70
LenoxSoft wants to create a re-engagement program that will nurture prospects if they're last activity is greater than 90 days. Once they begin the re-engagement program, if they become active, the prospects need to remain in the program. Which solution would you recommend ?
- A. Test List
- B. Static or Dynamic list
- C. Dynamic List
- D. Static List
Answer: D
NEW QUESTION # 71
......
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