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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

SectionObjectives
Topic 1: Reporting and Administration- Analytics and system configuration
  • 1. Campaign reporting and ROI tracking
    • 2. User roles, permissions, and setup configuration
      Topic 2: Lead Management- Prospect lifecycle and grading/segmentation
      • 1. Sync behavior with Salesforce CRM
        • 2. Lead qualification and scoring model configuration
          Topic 3: Automation and Campaigns- Automation tools
          • 1. Engagement Studio programs
            • 2. Automation rules and completion actions
              Topic 4: Email Marketing and Engagement- Email creation and delivery
              • 1. Email templates and dynamic content usage
                • 2. Deliverability and sender reputation management
                  Topic 5: Account Engagement Fundamentals- Platform architecture and key concepts
                  • 1. Account Engagement (Pardot) objects and data model
                    • 2. Business units and org structure

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                      Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q107-Q112):

                      NEW QUESTION # 107
                      LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
                      Which two actions should be taken to achieve this?
                      Choose 2 answers

                      Answer: B,C


                      NEW QUESTION # 108
                      Which are true about Engagement Program

                      Answer: A,B,C,E,F,G


                      NEW QUESTION # 109
                      There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

                      Answer: B


                      NEW QUESTION # 110
                      "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
                      What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

                      Answer: C


                      NEW QUESTION # 111
                      LenoxSoft wants to implement a form to be used in multiple places on their website, including their "Contact Us" page, for prospects to contact their team. To align with their lead generation strategy, they want to ask for additional information upon subsequent form submissions.
                      How should this be implemented with Marketing Cloud Account Engagement?

                      Answer: C

                      Explanation:
                      Explanation
                      https://help.salesforce.com/articleView?id=Marketing Cloud Account
                      Engagement_forms_kiosk_mode.htm&type=0


                      NEW QUESTION # 112
                      ......

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