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Salesforce AP-214 Exam Syllabus Topics:

Section	Objectives
Cross-Channel Journey Design	- Journey Builder configuration 1. Decision splits and engagement logic 2. Entry sources and audience segmentation - Customer lifecycle orchestration 1. Multi-step journey optimization 2. Personalization strategies across channels
Automation and Optimization	- Performance measurement 1. Campaign analytics and reporting 2. A/B testing and optimization strategies - Automation Studio workflows 1. Scheduled vs event-driven automation 2. Import, query, and segmentation automation
Email and Messaging Execution	- Multi-channel messaging 1. SMS and push notification integration concepts 2. Triggered and transactional messaging - Email Studio operations 1. Content creation and AMPscript basics 2. Send classification and deliverability rules
Marketing Cloud Core Architecture	- Salesforce Marketing Cloud ecosystem components 1. Email Studio, Journey Builder, Automation Studio overview 2. Contact data model and Contact Builder fundamentals - Data management and integration 1. API and system integrations 2. Data Extensions and relational data design

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q77-Q82):

NEW QUESTION # 77
What is true about Einstein Engagement Scoring (EES)?

A. EES requires Collect Code Tracking forweb conversion predictions
B. EES takes into account custom unsubscribe handling
C. EES analyzes all send data from Marketing Cloud
D. EES can import historical purchase data to drive conversion predications

Answer: D

NEW QUESTION # 78
How much historical data is immediately available when a managed FB account is added to Social Studio?

A. Six Months
B. One week
C. One Year
D. Thirty days

Answer: D

NEW QUESTION # 79
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
B. It prevents both the produce message and the deli message from being triggered in both places
C. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
D. They should always be set to High Transmit Power setting

Answer: B

NEW QUESTION # 80
28, Whit are the functionalities of ad studio. Select multiple.

A. Iinkedin Company match.
B. myspace user match.
C. linkedin user match.
D. tiktok user match.Ez
E. facebook advanced match.

Answer: A,C,E

NEW QUESTION # 81
Whichis true about SMS Keywords other than HELP or STOP?

A. Keywords created at a business unit level, whether parent or child, remain available only to that business unit
B. Keywords created in anybusiness unit can be shared to any other business unit
C. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
D. Keywords created at the parent business unit, are available in all the child businessunits

Answer: A

NEW QUESTION # 82
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