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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Email and Messaging Execution- Email Studio operations
  • 1. Send classification and deliverability rules
    • 2. Content creation and AMPscript basics
      - Multi-channel messaging
      • 1. SMS and push notification integration concepts
        • 2. Triggered and transactional messaging
          Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
          • 1. Email Studio, Journey Builder, Automation Studio overview
            • 2. Contact data model and Contact Builder fundamentals
              - Data management and integration
              • 1. Data Extensions and relational data design
                • 2. API and system integrations
                  Cross-Channel Journey Design- Journey Builder configuration
                  • 1. Decision splits and engagement logic
                    • 2. Entry sources and audience segmentation
                      - Customer lifecycle orchestration
                      • 1. Personalization strategies across channels
                        • 2. Multi-step journey optimization
                          Automation and Optimization- Automation Studio workflows
                          • 1. Import, query, and segmentation automation
                            • 2. Scheduled vs event-driven automation
                              - Performance measurement
                              • 1. A/B testing and optimization strategies
                                • 2. Campaign analytics and reporting

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                                  Quiz Salesforce - AP-214 - Marketing Cloud Advanced Cross Channel Accredited Professional Authoritative Valid Test Testking

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                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q61-Q66):

                                  NEW QUESTION # 61
                                  How often are the Einstein Engagement Scoring scores updated for Email?

                                  Answer: A


                                  NEW QUESTION # 62
                                  Which three types of recommendations are supported by Einstein Web Recommendations?
                                  Choose 3 answers

                                  Answer: A,C,D


                                  NEW QUESTION # 63
                                  How often are Einstein Engagement Scores updated?

                                  Answer: D


                                  NEW QUESTION # 64
                                  What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

                                  Answer: B,C


                                  NEW QUESTION # 65
                                  If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

                                  Answer: B,C,D


                                  NEW QUESTION # 66
                                  ......

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