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| Section | Weight | Objectives |
|---|---|---|
| Design | 53% | - Product model definition and pricing methodology (ASM) - Reporting and analytics solution design - Data model design and object relationships - Security model and permission set design - Flow design using Media Cloud ASM capabilities - CI/CD strategy and deployment planning - Solution design using industry best practices - Integration architecture and system interoperability |
| Implement | 20% | - CI/CD implementation and deployment support - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Data migration strategy based on Media Cloud data model - Security and sharing configuration implementation - Non-functional requirements implementation (performance, scalability, etc.) |
| Discovery | 27% | - Solution scoping and SOW definition using Media Cloud capabilities - Business process and system flow analysis in existing environments - Integration of Media Cloud with third-party systems - Non-functional requirements identification for Media Cloud applications - Mapping use cases to Salesforce Media Cloud components |
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10. Frage
A Media Cloud customer is already running Advertising Sales Management (ASM) on an org and wants to upgrade from an older release to a newer release.
What should a Consultant do before migration?
Antwort: A
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
Before migrating ASM to a newer release, it is crucial to take a backup of any customized or modified components in the existing (older) release to avoid losing customizations. Newer components should not be customized before migration. Activating new LWC and FlexCards is a post-migration step.
Reference:
ASM Upgrade and Migration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_upgrade.htm&type=5
11. Frage
A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).
Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?
Antwort: A
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
Product Designer in Media Cloud allows modeling complex advertising products efficiently by associating them with Ad Space Specifications, ensuring correct mapping to ad inventory. This approach streamlines product configuration for sales users. Creating custom objects or relying solely on Product page layouts is less efficient and lacks native support for media-specific attributes.
Reference:
Media Cloud Product Designer Guide
Advertising Product Modeling Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_product_designer.htm&type=5
12. Frage
Which three permission sets should a Consultant add for a newly hired Media Planner user?
Choose 3 answers
Antwort: A,C,D
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
A Media Planner requires permission sets for OmniStudioUser to work with OmniStudio tools, MediaCloudPlus Runtime for ASM features, and Media Cloud Base User to access basic Media Cloud data and features. Rule Engine Runtime and MediaCloud Runtime are more specialized and not strictly required for planners.
Reference:
Media Cloud User Setup Guide
Salesforce Permission Sets for ASM
https://help.salesforce.com/s/articleView?id=sf.media_cloud_user_permissions.htm&type=5
13. Frage
Which Industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?
Antwort: B
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
The priceCart API method is used to calculate and return pricing information for items in a cart based on the pricing plans configured in Industries CPQ. Other methods relate to creating or updating cart items but not to pricing retrieval.
Reference:
Industries CPQ API Documentation
https://help.salesforce.com/s/articleView?id=sf.industries_cpq_api_methods.htm&type=5
14. Frage
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
Antwort: D
Begründung:
Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This approach leverages native Salesforce Analytics, enabling customization and tight integration with account data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.
Reference:
Salesforce CRM Analytics Ad Delivery Connector Documentation
Media Cloud Analytics Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_analytics.htm&type=5
15. Frage
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