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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Data Management and Segmentation	20%	- Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL - Data modeling 1. Data extensions vs. lists 2. Contact model and data relationships
Analytics and Reporting	15%	- Advanced analytics 1. Data extracts and tracking 2. ROI measurement and attribution - Standard reports and dashboards 1. Journey and automation performance 2. Email performance and engagement metrics
Discovery and Requirements	15%	- Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints - Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities
Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows
Content and Messaging	15%	- Email design and deliverability 1. Content types and templates 2. Deliverability best practices - Multi-channel messaging 1. Personalization and dynamic content 2. SMS, push notifications, and other channels
Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Marketing Cloud Engagement vs. other Marketing Cloud products 2. Core concepts: journeys, messages, content, audiences - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q96-Q101):

NEW QUESTION # 96
A consultant is designing a send logging strategy for regulatory reporting. The business needs to retain historical evidence of every email sent without affecting production send performance unnecessarily. Which recommendation is most appropriate?

A. Copy tracking data manually after every campaign.
B. Replace tracking extracts with Publication Lists.
C. Enable send logging only when troubleshooting.
D. Configure Send Logging with an appropriately designed Data Extension and retention strategy.

Answer: D

Explanation:
Send Logging provides detailed records of outbound email activity while supporting compliance and audit requirements. Designing the logging Data Extension appropriately and implementing retention policies balances reporting needs with storage management and operational efficiency.

NEW QUESTION # 97
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
B. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
C. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
D. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

Answer: B

NEW QUESTION # 98
Select available Social Posting Connectors

A. Linkedln
B. Instagram
C. Tumblr
D. Facebook
E. Twitter
F. WhatsApp
G. Zone

Answer: A,D,E

NEW QUESTION # 99
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?

A. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to
B. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -
C. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user"

Answer: A

NEW QUESTION # 100
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers

A. The user who performed the import is not the assigned user listed on the remaining prospects.
B. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
C. The Country field has validation enabled and the updated field values did not match existing values.
D. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.

Answer: A,B

NEW QUESTION # 101
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