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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Discovery and Requirements	15%	- Solution design 1. Create a scalable solution architecture 2. Map requirements to platform capabilities - Gather business requirements 1. Define business goals and KPIs 2. Identify technical requirements and constraints
Topic 2: Content and Messaging	15%	- Multi-channel messaging 1. SMS, push notifications, and other channels 2. Personalization and dynamic content - Email design and deliverability 1. Content types and templates 2. Deliverability best practices
Topic 3: Journey Builder and Automation	20%	- Automation Studio 1. Data management and file transfers 2. Automation activities and scheduling - Journey Builder fundamentals 1. Goal and exit criteria 2. Entry sources, activities, and flows
Topic 4: Data Management and Segmentation	20%	- Data modeling 1. Contact model and data relationships 2. Data extensions vs. lists - Segmentation 1. Audience targeting and exclusion 2. Filters, queries, and SQL
Topic 5: Concepts of Marketing Cloud Engagement	15%	- Key terminology and concepts 1. Core concepts: journeys, messages, content, audiences 2. Marketing Cloud Engagement vs. other Marketing Cloud products - Technical architecture 1. Integration patterns with Sales/Service Cloud 2. Data model and relationships
Topic 6: Analytics and Reporting	15%	- Standard reports and dashboards 1. Email performance and engagement metrics 2. Journey and automation performance - Advanced analytics 1. ROI measurement and attribution 2. Data extracts and tracking

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q14-Q19):

NEW QUESTION # 14
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer dat a. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records. What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A. Import and merge existing records from all systems to Marketing Cloud Account Engagement
B. Import and merge existing records from all systems to Salesforce
C. Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
D. Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce

Answer: B

NEW QUESTION # 15
Which are true about Salesforce Engage

A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
B. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
C. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
D. Salesforce Engage is not supported for Salesforce sandbox accounts
E. You can use Salesforce Engage with Gmail by downloading an extension

Answer: A,B,C,D,E

NEW QUESTION # 16
LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.
B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

Answer: D

NEW QUESTION # 17
What is possible with a trigger in engagement program?

A. Email link click
B. File open
C. Specific email link click
D. Form handler error

Answer: B

NEW QUESTION # 18
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

A. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
B. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
C. Immediately send prospects the resubscribe email template.
D. Move the unsubscribe link to the header of the email instead of the footer.

Answer: D

NEW QUESTION # 19
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