Salesforce MCAE-Con-201 Updated Test Cram | MCAE-Con-201 Reliable Test Bootcamp

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Account Engagement Forms, Form Handlers and Landing Pages20%- Explain how to create and publish landing pages
- Explain how to create and configure Account Engagement forms
- Describe how to use dynamic content
- Describe how to use form handlers
Topic 2: Engagement Studio17%- Describe how to analyze Engagement Studio performance
- Explain how to test and activate Engagement Studio programs
- Explain how to design and build Engagement Studio programs
- Describe how to use triggers, rules, and actions
Topic 3: Visitors and Prospects8%- Describe how prospects are tracked and identified
- Explain the differences between visitors and prospects
- Explain how visitors are converted into prospects
Topic 4: Lead Management24%- Describe how to manage prospects in the recycle bin
- Explain how to use automation rules for lead management
- Describe how to set up and manage assignment rules
- Explain how to configure and manage scoring and grading
Topic 5: Administration11%- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Describe how to manage users, roles, and permissions
- Explain how to configure Account Engagement settings
- Describe how to configure and manage email sending domains
Topic 6: Email Marketing20%- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to create and send emails
- Describe how to manage email templates
- Explain how to use dynamic content in emails
- Explain how to analyze email performance metrics

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q206-Q211):

NEW QUESTION # 206
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

Answer: A


NEW QUESTION # 207
What access should sales and marketing users have to access embedded analytics dashboards?

Answer: D


NEW QUESTION # 208
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?

Answer: B


NEW QUESTION # 209
LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement.
They have record of which prospects have hard bounced within the last 6 months.
What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

Answer: B


NEW QUESTION # 210
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

Answer: D


NEW QUESTION # 211
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