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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Solution Overview16%- Product terminology
- Business value of real-time interaction management
- Core components of standard implementation
- Typical use cases
- Definition of Marketing Cloud Personalization
Data Integration14%- ETL feed system
- Event API
- Salesforce Connector
- Data flows in and out of the system
Einstein Capabilities10%- Recipe ingredients
- Einstein recipes
Sitemap18%- Catalog and page mapping
- Unified customer profile
- Content zones
- Overview and best practices
- Web SDK implementation
Segmentation18%- Filters and goals
- Segment rules
- Segment export
- Reporting and analytics
- Segment overview
- Journey Builder segment listener
Activation18%- Content creation and management
- Delivery channels
- Campaign testing and optimization
- Personalization campaigns
Setup & Administration6%- User attributes management
- Identity system configuration
- Initial setup process

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q102-Q107):

NEW QUESTION # 102
How does a developer share web templates from one dataset to another?

Answer: D


NEW QUESTION # 103
Which two components does a user need to configure in Marketing Cloud Personalization to display Einstein product recommendations via the Marketing Cloud Personalization Connector for Sales and Service Cloud?

Answer: A,C

Explanation:
To displayEinstein product recommendationsvia the Marketing Cloud Personalization Connector for Sales and Service Cloud, configure:
* Catalog Items (Answer A):
* Populate and maintain a catalog of products or content to enable recommendations.
* Einstein Recipes (Answer C):
* Set up personalized recommendation logic using recipes to determine which products are suggested.
References:
* Salesforce Marketing Cloud Documentation - Einstein Recommendations Integration


NEW QUESTION # 104
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Answer: D


NEW QUESTION # 105
What are three features of the WebSDK when deployed on a website?

Answer: B,D,E


NEW QUESTION # 106
Which three components of a server side campaign can be defined by a business user?

Answer: A,B,E

Explanation:
In aserver-side campaignwithin Interaction Studio, business users can define:
* Promoted Content (Answer C):
* Content that should be prioritized or highlighted in recommendations or experiences.
* Experience Rules (Answer D):
* Rules governing the personalization logic, such as conditions for content display or user targeting.
* User Attributes (Answer E):
* Attributes that define user characteristics, enabling personalized interactions based on user profiles.
References:
* Salesforce Interaction Studio Documentation - Campaign Management


NEW QUESTION # 107
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