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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Topic 2: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Topic 3: Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Topic 4: Account Configuration	16%	- Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies
Topic 5: Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Topic 6: Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Topic 7: Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Configure and customize reports and dashboards - Define relevant KPIs and metrics
Topic 8: Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q176-Q181):

NEW QUESTION # 176
What is available to choose within Repeat Rule

A. Certain Prospects
B. Days before eligible to repeat rule
C. Repetition Order
D. Limit rule matches

Answer: B,D

NEW QUESTION # 177
LenoxSoft's Marketing Cloud Account Engagement administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program.
What would explain this experience?

A. The administrator does not have folder permissions to the email template folder.
B. The administrator has not selected a sender for the Email Template.
C. The administrator has not published the Email Template from a draft.
D. The administrator does not have folder permissions to the Engagement Program.

Answer: C

NEW QUESTION # 178
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers

A. Create new custom fields and populate field values
B. Assign prospects to an existing user
C. Undelete matching prospects from the Recycle Bin
D. Permanently delete prospects

Answer: B,C

NEW QUESTION # 179
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
D. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.

Answer: C

NEW QUESTION # 180
What is true about completion actions? [Choose two answers]

A. Completion actions only execute for prospects. They will not affect visitors.
B. Completion actions can be criteria based.
C. Completion actions will not execute for image files.
D. Completion actions are retroactive and will apply to activities done before and after you apply them

Answer: A,C

NEW QUESTION # 181
......

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