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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Ad Studio	10%	- Ad Studio capabilities and campaign alignment - Paid media integration with Marketing Cloud
Interaction Studio	10%	- Real-time personalization and interaction management - Cross-channel experience optimization
Distributed Marketing	2%	- Distributed campaign features and sending options - Centralized vs localized marketing management
Cross-Channel Strategy and Measurement	15%	- Performance reporting and optimization - Multi-touch attribution and KPIs - Channel selection and campaign planning
Journey Orchestration	15%	- Reporting and analytics for journeys - Journey design and best practices - Integration with Datorama and Google Analytics
Social Studio	12%	- Identity unification and data management - Social Studio functionality and configuration - Social customer service and engagement strategies
Einstein for Marketing Cloud	23%	- Differentiate Einstein features and use cases - Implement and configure Einstein capabilities 1. Einstein Engagement Scoring and Frequency 2. Einstein Recommendations and Predictive Intelligence
Mobile Studio	13%	- Mobile messaging configuration and best practices - MobilePush and WhatsApp integration - MobileConnect and GroupConnect features

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q18-Q23):

NEW QUESTION # 18
How often are the Einstein Engagement Scoring models updated?

A. Daily
B. Monthly
C. Hourly
D. Weekly

Answer: B

NEW QUESTION # 19
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)

A. Product
B. banner
C. Content

Answer: A,B,C

NEW QUESTION # 20
What does Priority in an in App message determine?

A. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
B. Where on the screen (top, middle, bottom) the in-app message should appear
C. If the priority is set to 1, then the user's device will vibrate to let them know
D. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device

Answer: D

NEW QUESTION # 21
Which keywords does MobileConnect automatically recognize as STOP keywords?

A. STOP. FINISH, END, UNSUB, LEAVE
B. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
C. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
D. LEAVE, GOAVVAV, END, UNSUB, NO

Answer: B

NEW QUESTION # 22
How often are the Einstein Engagement Scoring scores updated for Email?

A. Monthly
B. Daily
C. Hourly
D. Weekly

Answer: B

NEW QUESTION # 23
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