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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Analytics and Reporting	- Campaign performance analysis 1. Reports and dashboards 2. A/B testing analysis 3. Email engagement metrics
Responsys Platform Overview	- Core Architecture and Components 1. Navigation and setup basics 2. User roles and permissions 3. Responsys account structure
Message Design and Content	- Email and template design 1. Template creation and management 2. Content testing and validation 3. Dynamic content and personalization
Campaign Management	- Campaign creation and configuration 1. Scheduling and activation 2. Email campaign setup 3. Multichannel campaign orchestration
Automation and Orchestration	- Marketing automation workflows 1. Journey optimization 2. Event-based triggers 3. Program Designer usage
Audience Management	- Data management and segmentation 1. Profile lists and extensions 2. Segmentation rules and filters 3. Data imports and integrations
Deliverability and Compliance	- Email deliverability management 1. Unsubscribe and preference handling 2. Spam compliance and regulations 3. Sender reputation management

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最新的 Oracle Cloud 1Z0-1032-26 免費考試真題 (Q73-Q78):

問題 #73
You want to use Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

A. You must purchase Premium tracking in order to support link tracking in Responsys.
B. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
C. In the SMS campaign message designer, you must enable link tracking for the campaign.
D. In the SMS campaign message designer, enable conversion tracking.
E. You must supply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

答案：B,C,D,E

問題 #74
You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A. The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
B. The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
C. You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D. Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.

答案：C

問題 #75
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?

A. Use the RPL syntax <priority> and </priority> tags and include the rules to execute first inside these tags.
B. You can only order the rules in the top-down order in which Responsys will execute them.
C. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
D. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.

答案：B

問題 #76
Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A. <div>
B. <td>
C. <dynamicregion>
D. <br>

答案：A,D

問題 #77
In which two situations should you republish a program after making a change or correction? (Choose two.)

A. You change the properties of one campaign in the program to launch another one with a different subject line and new creative.
B. You add a second campaign to be evaluated using a performance switch to select a winning path based on open rate.
C. You move a target timer from its original place before one event to after that event.
D. You modify one of the conditions in a filter being used in the program.

答案：B,D

問題 #78
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