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Salesforce MC-201 Exam Syllabus Topics:

Section	Objectives
Reporting & Analytics	- B2B Marketing Analytics 1. Dashboards and insights interpretation - Engagement Metrics 1. Email performance tracking 2. Campaign reporting and ROI analysis
Marketing Automation	- Scoring & Grading 1. Scoring models configuration 2. Grading profiles and qualification rules - Engagement Studio 1. Automation rules and drip programs 2. Nurture campaign design
Administration & Governance	- User Management 1. Roles, permissions, and access control - System Configuration 1. Account Engagement settings and integrations
Data Management & Integration	- Automation Data Handling 1. Importing/exporting prospect data 2. Custom fields and segmentation logic - Salesforce CRM Sync 1. Data quality and deduplication 2. Field mapping and sync behavior
Account Engagement Fundamentals	- Platform Overview & Terminology 1. Lifecycle and engagement model 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
Lead Generation & Management	- Forms & Landing Pages 1. Landing page creation and optimization 2. Form handlers and conversion tracking - Prospect Management 1. Lifecycle management and nurturing 2. Segmentation lists and dynamic lists

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q293-Q298):

NEW QUESTION # 293
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers

A. The Lead and Contact fields must have the same API name.
B. The Lead and Contact fields must have the same Salesforce field label.
C. The Marketing Cloud Account Engagement field must be a drop-down field.
D. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

Answer: A,D

Explanation:
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:
The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4 The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version

NEW QUESTION # 294
Which landing page report metric represents the number of individual prospects who submitted the landing page at least once?

A. Conversions
B. unique clicks
C. Total submissions
D. Unique submissions

Answer: D

NEW QUESTION # 295
What does Marketing Cloud Account Engagement sync first with Salesforce?

A. Leads
B. Contacts

Answer: B

Explanation:
Marketing Cloud Account Engagement syncs first with contacts in Salesforce. Marketing Cloud Account Engagement and Salesforce work together to keep data aligned between the two platforms. Some of the data that syncs bi-directionally are leads, contacts, and campaigns. Some of the data that syncs one-directionally from Salesforce to Marketing Cloud Account Engagement are accounts, opportunities, and tasks. By default, when Marketing Cloud Account Engagement syncs a prospect, Marketing Cloud Account Engagement looks for contacts with a matching email address as first priority. If it doesn't find any, it will look for a matching lead to sync with. If it doesn't find one of those, either, it will create a lead. This ensures that Marketing Cloud Account Engagement does not create duplicate records in Salesforce. You can also configure Marketing Cloud Account Engagement to create contacts or person accounts instead of leads, depending on your preference. For more details -> 678910

NEW QUESTION # 296
What is the process to add a prospect who visits a pricing page to a list?

A. Create a page action
B. Use a Tag
C. Create a segmentation rule
D. Create an automation rule

Answer: A

Explanation:
The process to add a prospect who visits a pricing page to a list is to create a page action. A page action is a feature that allows you to track and act on the behavior of prospects who visit specific pages on your website, such as your pricing page, product page, or thank you page. You can use page actions to perform actions on the prospects who visit the page, such as adding them to a list, assigning them to a user, or changing their field values. You can also use page actions to customize the content or layout of the page based on the prospect's attributes or behaviors3. To create a page action, you need to specify the URL of the page that you want to track, and the actions that you want to execute when a prospect visits the page. For example, you can create a page action that matches the URL of your pricing page, and adds the prospect to a list of pricing page visitors.

NEW QUESTION # 297
What does a marketing user have access to in Marketing Cloud Account Engagement?

A. Can only import prospects
B. None of the above
C. Creating new lists, forms, landing pages and send list emails.
D. Prospect management
E. Can see users and groups

Answer: A,C,D,E

Explanation:
A marketing user is a type of user role in Marketing Cloud Account Engagement that has access to various features and functions related to marketing operations. A marketing user can see users and groups, create new lists, forms, landing pages, and send list emails, manage prospects, and import prospects. A marketing user cannot access the administration settings, create or edit users, or sync with Salesforce.
Answer E is incorrect because none of the above is not a valid answer, as explained above. Reference: User Roles, Create and Edit Users

NEW QUESTION # 298
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