Marketing-Cloud-Consultant Exam Tips | Detailed Marketing-Cloud-Consultant Answers

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Salesforce Marketing-Cloud-Consultant Exam covers a broad range of topics related to the Salesforce Marketing Cloud platform. These topics include email marketing, mobile marketing, social media marketing, advertising, analytics, and data management. Marketing-Cloud-Consultant Exam also tests a candidate's knowledge of the platform's various tools and features, such as Journey Builder, Email Studio, Audience Builder, and Mobile Studio.

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q62-Q67):

NEW QUESTION # 62
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2

A. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
B. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
C. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
D. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products

Answer: B,C

NEW QUESTION # 63
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?

A. Batch file dropped to SFTP
B. Smart Capture form on website
C. Salesforce Triggered Sends
D. File import to data extension

Answer: C

Explanation:
Since they are using Marketing Cloud Connect, the best real-time option is Salesforce Triggered Sends. When a new Contact or Lead is created in Sales Cloud (via the website sign-up form), a Triggered Send can immediately deploy the Welcome Email via Marketing Cloud.
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Exact Extracts from Salesforce Documentation:
Source: Salesforce Help - Salesforce Triggered Sends Overview
# "Triggered Sends allow Salesforce to initiate an immediate email send from Marketing Cloud when a record meets specified conditions." Source: Salesforce Marketing Cloud Connect Guide
# "Use Salesforce Triggered Sends to capture and act on real-time interactions like new sign-ups or opportunities."
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NEW QUESTION # 64
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

A. Triggered Import - user initiated send (not scheduled).
B. A user-initiated message to send an email to customers who made a purchase daily.
C. A scheduled automation to send emails to customers who made a purchase daily.

Answer: A

Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.

NEW QUESTION # 65
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?

A. The Email Opt Out field needs to be added to the Contact Page Layout.
B. The previous send's user needed to have edit permissions in Salesforce,
C. Email Opt Out is only updated if the send originates in Salesforce.
D. The previous send used Email Address as a Subscriber Key.

Answer: D

NEW QUESTION # 66
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

A. Create a file drop automation which includes an Import File Activity and triggered send.
B. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
D. Create a file drop automation which includes an Import File Activity and Send Email Activity.

Answer: D

Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.

NEW QUESTION # 67
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