Oracle - 1Z0-1032-26 - Oracle Responsys Marketing Platform 2026 Implementation Professional–Updated Study Test

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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Analytics and Reporting	- Dashboards and monitoring 1. Live reports and operational monitoring tools - Campaign performance analysis 1. Deliverability and engagement metrics
Topic 2: Account Configuration and Administration	- User roles, access control, and security configuration 1. Role-based access control and organizational units 2. SSO, IP restrictions, password policies - System setup and account provisioning 1. Locale, timezone, and system defaults 2. Sub-account structure and multi-brand setup
Topic 3: Campaign Design and Program Canvas	- Program Canvas workflows 1. Entry criteria and re-entry rules 2. Wait steps and decision splits - Cross-channel campaign execution 1. Email, SMS, push notification orchestration
Topic 4: Audience Segmentation and Data Management	- Data feeds and integrations 1. Supplemental data sources and imports 2. Event Data Feeds configuration - Filter Designer and segmentation logic 1. Rule ordering and constraint evaluation
Topic 5: Deliverability and Compliance	- Compliance and reputation management 1. Bounce handling and opt-out processing - Authentication and domain setup 1. Domain delegation and DNS setup 2. SPF, DKIM, DMARC configuration

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q32-Q37):

NEW QUESTION # 32
Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

A. It is not possible to store an Entry Tracking variable in a PET table.
B. Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
C. Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
D. Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.

Answer: C

NEW QUESTION # 33
After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A. In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide it to the management.
B. View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
C. In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D. In the Program Designer, using the Analyze Report feature. Select the Edit active links for this launch link and copy the URL and provide it to the management.

Answer: C

NEW QUESTION # 34
When identifying your target audience for IP warm up, which type of email addresses should you avoid and why?

A. Avoid sending to addresses that have not registered an open or a click in the last six months because they may be likely to hit the spam button or be spam traps.
B. Avoid sending to subscribers who have opened or clicked in the last few days because they may not respond to an email message again so soon.
C. Avoid sending to subscribers who are also receiving transactional emails because they may unsubscribe because they are likely to feel over-messaged from your brand or company.
D. Avoid sending to subscribers who have recently opted-in because they do not have a proven history of engagement.

Answer: A

NEW QUESTION # 35
You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?

A. In the import configuration, select the "First line contains column names" check box.
B. You must delete the first row of the file before performing the import. Your file must contain actual data only.
C. Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
D. In the field mapper screen, select the "Columns Already Included" check box.

Answer: B

NEW QUESTION # 36
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A. action=last
B. tracking=first
C. action=single
D. action=once
E. tracking-once

Answer: E

NEW QUESTION # 37
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